The best WordPress call-to-action plugins will help you boost conversions and convert your site visitors into loyal customers.
Having a beautiful and attention-grabbing website for your business is awesome, but are your site visitors taking the action that you want them to take? In other words, do they engage with your blog posts and other content apart from just scrolling through your website?
If visitors are not engaging with your content, then you need to place calls to action (CTAs) on your website.
A call to action will encourage your site visitors to take a specific action. The action could be simple tasks like signing up to your email list, registering for an event, claiming a discount code, or downloading a free ebook.
Irrespective of what the action is, it shouldn’t be hard for your users to find the call to action on your website. That is why your call to action must be thoughtfully designed and strategically placed on your site.
Thankfully, there are WordPress plugins that you can use to place clear CTAs on your site without using any code. I have compiled 5 of the best WordPress call-to-action plugins to help convert your site visitors to loyal and long-term customers.
<< Important: Discover The Ultimate Source For Web Hosting Information >>
Quick Review
Here’s a list of the best WordPress call to action plugins that will be considered:
- Thrive Ultimatum: It allows you to create calls to action through the use of the principle of scarcity marketing.
- Convert Pro: A great email opt-in and lead generation plugin that allows you to convert your site visitors to customers.
- Thrive Leads: It gives you lots of options to ask your visitors to sign up to your list.
- WP Notification Bar Pro: It functions as a custom notification and alert plugin for WordPress.
- Elementor Pro: Perfect for creating opt-in forms and countdown timers.
5 Best WordPress Call To Action Plugins
1. Thrive Ultimatum
Thrive Ultimatum is a popular WordPress call-to-action plugin that allows you to create calls to action through the use of the principle of scarcity marketing. The developers of the plugin believe that your calls to action will perform better if you can make your offer available for a limited time.
You can use the plugin in the following places on your website:
- Top bar
- Sidebar
- Across certain category pages
- And lots more
The plugin allows you to set up unlimited campaigns, create recurring campaigns, and also create as many calls to action as you want. You can customize the calls to action by using a visual editor.
The plugin is available as part of the premium version of Thrive suite; a package that includes all the plugins and themes offered by Thrive Themes.
Thrive Ultimatum Pros
- It is a visual editor
- The plugin has lots of customization options
- It uses scarcity techniques to boost conversions
- Thrive Ultimatum allows you to create different calls to action on the same web page
Thrive Ultimatum Cons
- When compared to other call-to-action plugins for WordPress, it is more expensive (especially if you don’t want to use the other plugins that Thrive Themes offers).
Pricing
Thrive Ultimatum is available as part of the plugins in the Thrive Suite (this gives you access to other useful plugins like Thrive Leads and Thrive Architect).
You can get access to Thrive Ultimatum by paying $228 per year ($19 per month) or $90 quarterly ($30 per month).
2. Convert Pro
Convert Pro is a great email opt-in and lead generation plugin that allows you to build an email list and convert your site visitors to subscribers and long-term customers.
You can either modify one of the ready-made templates offered by the plugin or create and design a new opt-in form from scratch using the drag-and-drop editor. The plugin also allows you to make mobile-only customizations.
To generate more leads, you need to display your call to action to the right people at the right time.
The plugin’s Advanced Triggers (which include Welcome, after Scroll, After Content, User Inactivity, and Exit Intent) and Advanced Filters (like Referrer Detection, Page-Level Targeting, and Device Detection) make it easy for you to do this.
Convert Pro has built-in A/B Testing, Multi Variant Testing, and Inner Style Testing features that help you to know the opt-in design that works best for your audience.
The plugin also has an Analytics suite. This feature allows you to integrate the plugin with Google Analytics and track its conversions. You will be able to view the analytics results in your WordPress dashboard.
Some of the features of Convert Pro include the following:
- A/B testing for optimizing conversions
- Drag-and-drop editor for designing high-converting opt-in forms
- Behavioral triggers to show your forms to the right people at the right time
- Mobile-friendly responsive opt-in forms
- Integration with major email marketing service providers
- Analytics for tracking conversions
Convert Pro Pros
- It is a visual, drag-and-drop builder
- Convert Pro features a built-in A/B testing
- It supports different types of popups
Convert Pro Cons
- It has no free version
- The plugin is mainly focused on lead generation and opt-ins; it is not good for other forms of calls to action
Pricing
Convert Pro does not have a free version. Its premium version starts at $79 and can be used on unlimited websites. This package also comes with one year of support and updates. If you need lifetime support and updates, you will need to pay $399.
3. Thrive Leads
It is a powerful call-to-action plugin for WordPress websites. Thrive Leads gives you lots of options to ask your visitors to sign up to your list. The plugin allows you to display Lightbox popups, Inline Forms, Sticky Ribbons, Slide-In Forms as well as both 1-Step and 2-Step Opt-in Forms.
You can boost conversions with your calls to action by using multi-state opt-in forms. Before you present your email sign-up, you can ask a ‘Yes’ or ‘No’ question in the opt-in forms. Choosing ‘Yes’ is the first step towards conversion.
The plugin also allows you to customize forms using a drag-and-drop editor, set up A/B testing to know the type of opt-in form that works best for your audience. The Advanced Targeting feature allows you to show relevant forms based on their post, category, or tags.
Here are some of the features of the plugin:
- A drag-and-drop editor that gives room for advanced customization
- SmartLinks that show different content to your existing subscribers
- Multi-state opt-in forms
- A/B Testing for testing different types of forms
- Multiple themed templates for each type of opt-in form
- Different types of opt-in forms, such as lightboxes, ribbon, widgets, inline, and slide-ins
- Reporting dashboard for displaying essential insights
Thrive Leads Pros
- It has a huge number of different opt-in forms
- The plugin features an easy drag-and-drop opt-in form building
- Its A/B testing feature allows you to know the best form for your audience
- It has lots of pre-made templates
- The plugin is integrated with lots of email marketing service providers
- Its Smartlinks feature displays different offers to your existing subscribers
Thrive Leads Cons
- Using the plugin can be a bit confusing, especially when you need to differentiate between ‘Lead Groups’, ‘Lead Shortcodes’, and ‘ThriveBoxes.’
- Its reporting is slow and buggy.
Pricing
The plugin has two subscriptions as shown below:
- Thrive Suite: This package is meant for individuals. It costs $19 per month. The package allows you to use all Thrive themes on about 25 sites. You will also be able to use all Thrive plugins and will also enjoy free product updates and customer support.
- Thrive Suite Agency: This package is meant for agencies. It costs $49 per month (if paid annually). The package allows you to use all Thrive themes on a maximum of 50 sites. You will also be able to use all Thrive plugins and will enjoy free product updates and one year of customer support.
4. WP Notification Bar Pro
WP Notification Bar Pro functions as a custom notification and alert plugin for WordPress. It displays a sleek message bar on WordPress websites. You can use it to add your call to action to grow your list.
The plugin can also be used to manage marketing promotions, expand the audience for certain pages on your website, and increase your followers on social media.
WP Notification Bar Pro includes different types of Notification Bars. For example, Text and Link, Social Media Follow, Subscribe Box, Post Content, countdown Timer, and Search Form. Simply add your call to action message to any of the Notification Bars that you want.
The notification bars can be displayed on specific posts and web pages to ensure that they are relevant to that content. You can also make the notification bars not to display to individual visitors; for instance, those landing on your site from a search engine or a social network.
WP Notification Bar Pro has 14 predefined color schemes that can get you started. You can also edit the colors with the color picker.
Listed below are some of the features of WP Notification Bar Pro:
- Lightweight
- Different types of notification
- Easy to use
- Unlimited notification bars
- Custom HTML support
- Contains 18 social networks
- Can be displayed on selected posts or pages
- Contains predefined color scheme
WP Notification Bar Pro Pros
- The plugin allows you to position the bar as you want.
- You can create a custom fit bar.
- It allows you to choose the layout, colors, and design that you want.
- You can set the time frame after which you want the popup to display.
- Users are free to keep the plugin fixed or they can display it in the form of a sticky bar.
WP Notification Bar Pro Cons
- The free version does not have advanced features.
Pricing
The plugin has a limited free version on WordPress.org. The premium version costs $29.
5. Elementor Pro
Elementor Pro is the premium version of Elementor that contains different features. One of such features is Popup Builder; a plugin that allows you to have access to a visual drag-and-drop functionality that can be applied to lightbox popups, notification bars, slide-ins, and screen filters amongst others.
Elementor Pro also offers you the flexibility you need when designing your call to action. Apart from the other features, you can use the following Elementor ‘widgets’ in your designs:
- Form: This allows you to create custom forms and connect them to email marketing service providers.
- Countdown: This widget allows you to add urgency to your calls to action by creating traditional countdown timers.
Apart from the Elementor Pop Builder, you will also get access to other functionalities (such as landing pages and in-content call to action boxes) for the same price.
Elementor Pro Pros
- It is a visual, easy-to-use drag-and-drop builder.
- The plugin is a flexible popup builder.
- It features dedicated content elements that you can use for buttons, forms, call-to-action boxes, and lots more.
Elementor Pro Cons
- It may be complex if all you want is a simple, lightweight plugin for basic calls to action.
Pricing
The plugin starts at $49 (for a single website). If you want to use it on 25 websites, you’ll need to pay $199.
FAQs
1. How do I use a call to action in WordPress?
To use a call to action plugin in WordPress, customize the button options and copy the shortcode. Once you do that, use the shortcode in any blog post or web page on your site.
2. What is a call to action section in WordPress?
A call to action (CTA) section is an element on your website that directs people to carry out a specific action. It could either be a prominent text, a dedicated button, or a sign-up form.
3. Can I use WordPress plugins without a business plan?
It is not possible to install plugins on WordPress.com without upgrading to the business plan. Therefore, you can install the plugins on your self-hosted WordPress.org website.
Conclusion
Calls to action play a key role in boosting your conversion rates and also increasing user engagement. Apart from reducing bounce rates, they are also important in increasing revenues and actualizing your marketing goals.
The 5 best WordPress call to action plugins in the list below will help you to add a persuasive call to actions easily on your web pages:
Thank you for taking the time to visit Blogamigo and reading this guide! I appreciate it. Now you might want to know how to start a blog using one of our best WordPress themes.