New bloggers tend to assume that all work is done after a blog post has been published. Readers are supposed to flock to your blog to consume content and your audience will expand. It is actually a necessity to be heavily involved in the creation of awareness for your content. Why? Just publishing a blog post is only a minute step along the way. Nobody will read a blog post of whose existence they have no idea about. Then the question should be how to attract readers to your blog posts like bees to nectar.
What is a Content Promotion Platform?
Platforms of content promotion have been set up to give you a fast and effortless way of creating awareness for your content. A lot of these platforms are robotic in operation and are able to provide you with massive readers than you could ordinarily get. An increase in audience for any blogger translates to a higher chance of discovery as well as a large following of both returning and interactive readers. You have a portion of the content promotion being taken care of which gives you extra time.
The best content promotion platforms
In order to give make your time count, the most effective platforms of content promotion have been carefully selected. An assortment of renowned bloggers make use of these platforms to boost their efforts of content promotion.
1. Quuu Promote
Quuu Promote serves as a content sharing platform with a straightforward and effortless approach with the use of people like me and you on social media. Now that’s just the start, you also get to choose your preferred audience in the process of creating awareness for your content. This in turn pushes your content to the forefront for your preferred audience to see. Then it becomes like needs meet demands. Specific audience-focused promotions like these increase engagement for your posts. This kind of targeted promotion circulates your posts among a more engaged audience. This manner of strategic promotion gives you interactive readers and followers.
So, who is sharing your content exactly? The ones to make your content known will be the users of Quuu who have the choice to circulate it
There are two plans in place called the Manual and the Automatic. The latter begins from $50 per month and the former $75 per month.
Think about a big brother to Yahoo Answers and you’ve got Quora. Netizens simply post their burning questions and get answers from the ones who know better. The part where the promotion of your content suffices is by providing the needed answers. You have to be really strategic by giving credible information. You then go further to include a link (to your content) to something crucial about the needed answers. A lot of people get to read the answers straight from Quora Digest emails which translates to more audience for you.
A free plan.
A paid partnership program for users with the top answers.
An efficient tool for managing your social media is none other than Sendible. It makes it really easy for timely posting of promotional content on your social media. You can just sit back and have your posts up by Sendible through large scale importation, storage of content and programmed plan of displaying those contents.
You get an all round visibility for your popular posts as well as customized social posts. You even get your Instagram programmed with the app as unnecessary. You are not left out of all this because you will be updated via a publishing calendar to keep you in the know.
There’s still more! You can watch out for top keywords used to increase your chances of content promotion. You have all responses orderly in just an inbox with the option of delegating to someone else to deal with.
It begins from $29 per month.
BuzzStream exists with the aim of assisting you to discover and relate with top personalities in different niches. It helps to maintain existing relationships as well as take part in customized campaigns.
Incorporation of email outboxes and maintenance of relationships is made possible through the campaign- like section. Engaging with influencers is simplified for the users of BuzzStream. It should be noted that bloggers use BuzzStream mostly for PR and different link outreach purposes. Your preferred way of using BuzzStream mostly aligns with what you consider necessary. You should note that nine out of ten times, BuzzStream does the work of a PR.
It begins from $24 per month.
Triberr serves as a well-known site specially designed for people of the same mindset to see and digest each other’s content. Because the circulation of content on Triberr is not one sided, you as a user can improve the visibility of your post thereby earning yourself an assortment of audience. Triberr goes an extra mile to also help you maintain beneficial relationships. There is also a promote feature that places your post right under the noses of both top and fellow users of Triberr. This goes for nothing less than $5 but not more than $15.
A free plan is available to meet all needs.
Paid plans offer extra functionality and paid promotion of specific posts is available It begins from $5 to $15 per post to enjoy additional benefits and boosting of certain posts.
6. Facebook Ads
No offense but by now you must have come across at least one of these Facebook Ads . You also can’t deny the people power that Facebook has got, with about 2.7 billion users. This to me is an open door to attract and engage more people. The list of what you can do with Facebook Ads is quite varied; it ranges from improving visibility for your page, posts and products to having a new strategy for the efficiency of your website. Facebook Ads also offer the benefit of gaining more audience outside Facebook through the use of the Audience Network and Instagram. To create an ad on Facebook is usually not a piece of cake except it’s a totally simple one. This is because of how long it takes to get a hang of the workings and also its tad bit hostile interface.
You don’t need an account full of dollars to start because pricing mostly depends on your budget and ad details. If you are a starter, you should watch out for a fixed and outrageous budget that Facebook might set up. You should fund your Facebook ads account according to how much you can spare. On the side, there’s a tracking of sales to monitor the effectiveness of the ads.
Outbrain as a platform of ads enables you to put your content on top-graded websites. Apart from the rapid manner of ad creation it has, it also functions with most kinds of content. After you set up, you find your ads displayed on websites together with a selection of sponsored content. This enables the audience to find similar content like yours. On the plus side, you can choose your preferred audience to bring your content or products to the needed websites.
Similar to Facebook, Outbrain charges you based on how many times your ads get clicked. You however will set a cost-per-click beforehand.
Taboola is something akin to Outbrain which enables you to put your content on top-graded websites. It endorses your posts/products and that brings a flock of audience to your site. It can also enhance your content distribution standard and links that are directed towards your website.
Taboola is mostly into videos because that’s what most people want. That is not a setback for you as a blogger. Non-video contents thrive really well with getting the attention of relevant audience.
Taboola charges according to the Cost-Per-Click on your ads.
9. Quora Ads
Every day Quora is always giving out needed answers to its visitors and users alike. What you can do on Quora apart from sharing a link in your answer is to create awareness for your content.
By using your personal Quora data, Advertising on Quora can streamline your content to fit into the relevant audience at the time of need. On Quora, you are done with setting up an ad in a span of minutes. Quora improves the efficiency of your ads by providing you with a thorough analysis of how your ads are doing.
Quora provides three ways of pricing ads, you have:
- CPM Bidding
- Cost-Per-Click Bidding
- Conversion Optimised Bidding
Medium has about 60 million readers per month. What people do on Medium is to publish and republish content. Here is an opportunity for you as a blogger to gain fresh and interactive readers for your content.
Most content on Medium belong to a category. It will give you an elaborate update about the progress of your posts with its tagging and useful reader stats. Medium categorizes content according to its kind. It uses tags and provides beneficial analysis of content viewers. Lastly, you can use backlinks on your posts to gather your audience to your personal site.
What’s more, you can link back to your original blog post, directing readers to your website.
It is free to use.
There’s also the option of a paid partnership with Medium which comes with a restriction to your audience.
Zest is a website that enhances content visibility targeted at people who are market-focused. There is a compilation of topnotch contents made available for viewing on the website or via Chrome browser extension. Putting up content is open to everyone like you but not the same for acceptance which consumes time. Whenever you tender your content for acceptance, Zest takes it through a scrutiny. Your post will get rejected if it doesn’t carry the marketing tag. You will be allowed to use the content-boosting feature after your content gets accepted. This will increase your chances of being discovered by the top members of Zest and that translates to more engagement with your content.
You only pay for content boosting whose price you get when you ask. Otherwise it’s free.
Viral Content Bee works by increasing visibility for your content by having the game-changers post your content at zero amount. This platform values quality and this can improve the reputation and authenticity of your blog. Viral Content Bee mainly depends on a you-need-me-I-need-you way which is slightly similar to Triberr’s mode of operation. Putting up your content comes at no cost on the renowned social media platforms.
13. Blog Engage
Bloggers tender their posts at BlogEngage to enhance visibility and drive more audience to their blogs. There is an Upcoming page where bloggers get to choose the contents that trump all. The chosen articles are thereafter put up on the main page for general access. You can always find your preference on BlogEngage because of its compilation of numerous topics. Lastly, you get to use Blog Engage at no cost.
Before Flipboard evolved into a well-known platform of content distribution, it used to display feed in the form of magazines. It generally enhances content visibility through the use of Flipboard magazines. How? You as a blogger get to add your content to a compilation of magazine content that are distributed on numerous sites. You can include magazines in your posts on your personal site too. What this does for you is gain you more exposure and readers.
Slideshare is a sure path when it comes to rendering what you know. It is a tool that is solely backed by LinkedIn. With Slideshare, you can vary your content to be presented in the form of documents, pictures, slideshows, and presentations. The documented form of your content gives it a professional touch as well as readers. You can put up content from your Slideshare on well known social media or encode them on your personal site. You simply have to copy and paste links if you wish to distribute content by email. Slideshare in the past was highly-priced but these days, it comes at no cost to use.
Paper.li is a tool that makes the collection and distribution of content really easy. It depends on social pointers and machine learning to help you discover important posts and auto-share them as desired. You can use the free version for your own gain of finding and engaging with your preferred content. Pricing for the pro version is $9 per month. This version comes with advanced options. You as a blogger can have access to:
- Additional social sharing buttons
- Custom call to action overlays
- Complete options of customizing
- Addition of compiled content to your site
- Sharing of emails through paper.li
- Cancellation of ads
As a blogger, you should pay more attention to creating awareness for your content. Your posts get appreciated when you this and also provide solutions for those who need them. With most of these platforms, you increase the visibility and standard of your blog as well as gain a massive number of interactive readers. You will get a solid ground in your specialty and a reputation for being a provider of solutions. Uncross your fingers today and get on with promotion.