Are you out of ideas on content to post on your Facebook Page? Are you stranded and bored using Twitter and don’t know what to tweet about? Well, you don’t need to beat yourself over this as I have just the perfect solution for you.
But before I dive into that, I hope you already have foreknowledge of whom you are writing for and who your target audience is? Are you the type of blogger obsessed with writing about yourself that you forget to carry your audience along and end up leaving them feeling unsatisfied and unwanted? If you are one of such, now is a good time to have a rethink as writing shouldn’t be all about you.
A major reason why you have been experiencing difficulties producing content for your blog or social media channel is that you have failed to identify who your ideal target audience is, or the person you are writing content for. The moment you are able to perfect this, you will notice an overabundance of content ideas.
This is why today, I will be teaching you how you can create an endless supply of content that your audience will love. Want to learn? Read on.
Know your ideal target audience
The first thing you need to do is to identify who your ideal target audience is. You can ask yourself certain questions about your audience to be sure you have detailed knowledge of them.
I suggest you begin by asking yourself the age range you wish to target, their hobbies, kind of home life, interesting traits they possess, a description of their everyday life, as well as how much they earn, amongst others.
The aim is to have as much information as possible about your ideal audience to make a third party see them as someone very close to you. If you don’t have the needed information, then your aim will likely be defeated.
Map out the likes, wants, desires, and needs of your ideal target audience
It should be fun doing this. You can begin by drawing an image of a person you consider to be your ideal target audience and then answering the following questions in relation to your audience;
- What are the daily/weekly / annual challenges of my target audience?
- What in and outside the workplace influences my target audience?
- What are their weaknesses in getting a certain task or job done?
- What skills or tasks is my target audience great at?
- What gets my target audience up in the morning keeps them up at night?
- What are my ideal target audience pain points?
You can also include any important question that pops into your mind. The aim to have everything you know about your target audience on paper.
Now that you have a better and detailed understanding of your ideal target audience’s lifestyle, needs, and wants, you should be able to clearly identify themes. These themes will help in giving you a content plan to work with for the next year. In identifying your themes, I advise you ensure that it follows this pattern; begin by listing the challenges of your target audience, after which you can list the strengths and also areas of improvement.
You will also need to write out the areas lacking to move the business of your ideal audience. After this, you can now list how you intend to help your target audience tackle the challenges. Finally, you can proffer a solution, positioning it on the measures your audience uses to select suppliers/providers.
Flesh it out
Once you have been able to identify themes, take one of the items within each theme and flesh it out completely. This means that you will have to dissect each of the points mentioned listing out all the relevant points to be noted, giving your own personal experiences, and providing a form of practical guidance on how your ideal audience can take control of a challenging situation.
You will most probably have to conclude the piece with some sort of compassionate advice. You can also ask that the readers contact you through whatever means you make possible if they are experiencing something similar to what you discussed. While offering your services, you must ensure that it is private and doesn’t compromise the reader’s position.
Without being told, I am very sure you can already see that you already have quite a number of blog posts to write on. This analysis is applicable to all the tips I gave you for identifying themes.
Contrast the method, format and delivery
It is now time to pick up the blog post you have written, take parts of it and either run a Facebook Live Q&A session on the subject, inviting participants to ask relevant questions, or you co-host a session with a Human Resource professional specialized in helping clients deal with difficult staff members. You can promote this across your other social media channels and to your already existing clients to help answer their unending questions.
Outside this, you can also write series of tweets with relevant points from the post and add the link at the end. Finally, you can create two Facebook posts optimized for Ads and adding images to share on your Facebook wall. You can run a test on them using the Ads platform and get them to get to your target audience.
There are basically a lot of ways to go about this, but let’s leave it at these ones.
Do you now see how communicating with and understanding your ideal target audience makes it easier for you to create an endless supply of content?
Before you dive right in and begin posting content, know your ideal target audience and map out their likes, needs, wants and desires. With the various tips mentioned in this post, you should have a good knowledge of how to plan your content now, focusing on your ideal target audience.
Finally, never forget the need to clearly understand and know who your target audience is, as it will definitely help in the creation of your blog post or content.