People love to overwhelm you with statistics about the benefits of building an email list. Listen, in today’s world, those numbers aren’t just for bragging rights.
If you already have an established blog or business, I’m sure you already know the benefits of having an email list. But if you’re just starting out (and even if you have no online presence) building an email list should be one of your top priorities.
Think of your website as a storefront, an email list is the equivalent of bringing in foot traffic to that store. Building an email list can bring in new visitors and increase customer loyalty. In this article, I’ll go over 7 benefits of building an email list.
What is an email list?
An email list is how you communicate with your customers and potential customers in a publishable format. It’s all the subscribers to your blog, newsletter, or support database.
You’ll reach out to them regularly about new products, sales, promotional offers, new information on your site or blog, and other related content. When someone subscribes to your email list, they’re basically saying that they want to hear from you through email.
By building an email list, you’ll have a means of reaching these people whenever you want. So let’s talk about the benefits of building an email list!
1. Direct contact with potential clients
Having an email list will enable you to directly contact your potential clients. You can send out newsletters, notifications, books, and freebies. You can also break up posts into separate emails.
This way you can deliver content without overwhelming your audience and the emails will keep reaching new clients on a regular basis. If they like what you gave them, they will sign up for more.
What’s more, establishing a direct line of communication with your readers is great for business as it allows you to pitch products and services at the right time, and in the right manner.
2. Email lists build trust
Building an email list is one of the fastest ways to build a following of clients, and to develop trust with these prospects.
With more than 49% of consumers looking forward to receiving emails from their brands weekly, having a mailing list allows you to communicate with your audience directly.
You can build greater trust and stand out from the crowd when you provide them with great content through email, as this shows a dedication to providing very specific information that they have asked for.
Learn more: How to create a welcome email series for your blog.
3. Optimized marketing schedule
Timing is essential in terms of marketing. Entrepreneurs who want to promote products and services on the Internet have realized that a static website is no longer enough.
Due to the increasing competition, it is essential that they design their business or marketing plan around an optimized program. Having an established email marketing schedule is key. This will ensure that you’re able to create an audience of subscribers that you can contact in the future.
Yet, this does not mean that you should send out mass emails to your list on a regular basis. The key is to have a flexible schedule so that it works with your business model.
Learn more: Email marketing automation.
4. Focus more on potential clients
As a business owner, you must learn to focus more on your potential clients rather than your competitors. By potential clients, we mean target audience who are interested in your products or services.
The keyword here is “interested in”. Thus, building an email list enables entrepreneurs to focus more on their potential clients and pitch products that are related to what they are interested in.
Also, it is true that you need to be conscious of what your competition does. You have to know their strategies and tactics for staying competitive in your industry. But if you let the competition distract you from serving others, you will lose your focus and compromise your principles.
5. It is best to sell your product by email
Email is one of the most used and most trusted ways to communicate with your potential customer. A well-crafted email can be more effective and deliver a higher conversion ratio than a professionally designed website.
Don’t be afraid to email people who may be interested in your product. You can create a campaign that will include some personal touches such as cute and funny pictures, quotes related to the product, or even relevant YouTube videos.
The important thing to focus on is showing benefits to the customers and not just talking about the features.
6. Increased conversion rate
One of the benefits of building an email list is that it allows you to send your sales page or marketing message directly to your targeted audience. This greatly increases the effectiveness of your messaging and sales pitch.
Build an email list and you’ll have access to thousands of people willing to spend money. Instead of just one conversion, you’ll have the ability to convert thousands of people into customers.
Building an email list also allows you to provide value to your prospects. This can increase the likelihood that they will buy from you over your competition.
7. Make more money
Building an email list is one of the best ways to directly make more money. You can quickly sell your products and services to subscribers who are already interested in what you have to offer.
When you do, people will pay attention to what you have to say. Your list gives you access to a huge potential customer base, allows for one-on-one interaction with your audience, and positions you as a thought leader in your space. People will opt-in to get information from YOU.
Pro tips to get more email subscribers
1. Establish your goals
Establish your goals for building your list and create an email marketing strategy that will get you there. This means you have to know what you want before you start.
What are your goals for building an email list and how will this benefit your business? Is this a serious goal for your business or is it just part of building brand awareness?
2. Send your subscribers an opt-in incentive
Once you’ve come up with a headline that appeals to your audience, the next step is to send an incentive for the reader to subscribe. Remember, every time you broadcast an email out to your list, you are competing for attention with all of the other services they use to communicate.
Opt-in incentives are an investment that allows you to reap further rewards down the road. Incentive ideas can be anything from free downloads to exclusive email updates to special coupons — the more valuable, the better.
3. Prepare your emails with meaningful content
Email is the most direct medium of interaction you have with your lead who could become your customer.
Your emails need to include information that your audience will find valuable – content that makes them anticipate the next time they hear from you.
If your email is filled with content that is only there to serve as filler or isn’t newsworthy, they won’t see the value in it.
4. Choose an email provider
Before you can send an email to your subscribers, you’ll need to find an email provider. There are many available online, including free ones. Email providers offer various services, like editing and managing your email campaigns, analytics, and more.
Your email provider will be responsible for delivering your emails so it’s very important that the provider you choose can fully meet your needs.
More advanced email providers will also allow you to segment your emails, schedule them in advance, include images in your messages, and more.
5. Build trust by adding social proofs
Social proofs are commonly used for advertisements to create more interest in a product or service. Testimonials from customers are one of the most trusted forms of social media marketing.
However, note that your testimonials must be genuine or potential customers won’t trust you. Besides, there are plenty of ways to build trust through reviews, awards, and media mentions.
FAQs
How do you build an email list?
You can build an email list by creating a registration form on your site, and by delivering value to your visitors.
When you deliver value to your visitors in the form of educational content or gifts such as reports, eBooks, or even free software, they’ll be more likely to give you their email address in exchange for this information.
Learn more: Which option is best for your email list.
What do you need to start building an email list?
The first thing you need to start building your email list is an idea. The best way to come up with an idea that people really want to read about, and are willing to sign up for your email list to get it is to do some research.
Make sure you’re not just writing about what you love, but also showing how it can benefit the people who read it. Furthermore, you need a site, business cards, and an enthusiastic attitude. By bringing your audience to you and building a relationship, your email list will grow!
Who shouldn’t create an email list?
Working with an email list is time-consuming. If you don’t have the time to build your list, then you should probably avoid it. Your first interaction with customers is critical, though.
Nonetheless, if you’re a company that is just starting out, an email list will give you the opportunity to get out in front of people before they have the chance to get out in front of you.
What’s the point? Email lists can do everything from deliver newsletters and keep customers up-to-date about your business, to sending sales promotions and discounts for those who might be interested.
Why is email so important today?
Email marketing is very important because it is the cheapest, easiest, and quickest way to market to a specifically targeted group of prospects. This allows you to connect with your customers directly.
As well, companies are always on call via email, which makes it easy for customers to connect with them. Lastly, people can choose to respond or not, but they can’t argue, look away, or walk away.
How do I manage and maintain my email list?
There are many different aspects to keeping an email list, including; managing it, maintaining it, and segmenting it to make sure you’re speaking with the members of your list in the right way. Building an email list is like having never-ending prospecting to do.
You need to constantly provide value/information and drive traffic into your funnel. The more traffic you can drive into your funnel the better off you are.
It is just the first step of your campaign to get subscribers to join your mailing list. To continue growing your email list, make sure you continue to generate, engage with, and engage your subscribers. Keep their happiness at the top of their agenda so that they are more willing to accept your offer.
Final thoughts
In conclusion, there is no better free marketing tool than the humble email list. Also, the benefits of building an email list are more than half the battle when it comes to marketing your blog/online business. Whether you want to make more money or get your name out to the public, there are a variety of reasons to build an email list.
The important thing is building an email list that will be engaging and responsive. Whether you’re a blogger, a small business owner, an affiliate or you want to use email marketing for your own benefit, an email list is a must for any online project.
Here are 7 reasons to prove the benefits of building an email list. The way an email list works is simple, people sign up for it and you send them emails with valuable content, for free.