While digital marketing has gained a lot of popularity as of late, email marketing is still the most cost-effective and direct sales channel. You can use it to deliver timely and relevant information, build relationships, and drive sales.
Whether you’re just starting out or are a veteran, I’m here to tell you that it’s never been simpler to drive mega amounts of traffic, leads, and customers with the help of email marketing.
In this guide, you will learn all the nitty-gritty of email marketing such as growing your email list, choosing the best email marketing service provider (plus the list of the best), and the most effective email marketing strategies.
What Is Email Marketing?
The term ’email marketing’ refers to sending a commercial message via email to a group of people. It is the same thing as direct mail, but it is faster, cheaper, and more efficient.
Prospects can be converted into customers and customers into raving fans with email marketing. It helps you to keep in touch with customers, engage your audience, and stay relevant.
Why Email Marketing?
Every business needs a solid email marketing strategy to reach customers, prospects, and list subscribers. Simple to set up, maintain and send – you can reach over 80% of your audience within 24 hours.
Whether it’s delivering a sale, making a product announcement, or sending an invitation to an event, email marketing is the most effective way to stay top of mind for your audience.
What Are The Benefit of Email Marketing?
1. Build credibility
Email marketing not only helps build your list, but it also provides a basis for trust with existing contacts.
It is one of the best ways to build credibility and improve your reputation as a reliable and competent business. Through email marketing, you will be able to connect with people on a deeper level, helping them feel more comfortable working with you.
2. Better brand recognition
Email marketing is usually the first direct form of communication between your business and your potential customers.
With email marketing, you can entertain, inform, educate, and motivate. All of these things integrated into a single email can increase your brand recognition substantially.
Improving your lead generation or customer retention, marketing email helps broaden your reach and build strong brand recognition among target consumers.
3. Boost sales
If you’re looking to boost your sales, then email marketing could be a great way to achieve this.
When you can convince your audience that an irresistible benefit is waiting for them on the other side of your email, then you’ve got the power to boost sales.
Whether it’s a giveaway or a discount offer, you can use email as an incentive for someone to make a purchase.
4. Stronger customer relationships
It is now easier than ever for businesses to create meaningful relationships with their customers through email. Email marketing enables you to nurture and develop stronger customer relationships.
You can interact more regularly with your customers and establish trust by delivering things they need and want, not just what you want to sell them.
Stronger customer relationships lead to higher return rates, greater conversion rates, and more sales.
5. Increased traffic to your website
Email marketing is one of the easiest and most affordable ways to get more traffic to your website.
When you market your business by creating a mailing list, installing an autoresponder, and sending out regular newsletters to your subscribers – you will instantly begin to attract visitors to your website.
6. Establish authority
What sets you apart from others in your industry? Email marketing is a great tool to effectively convey the value and benefits of what you have while establishing your authority as an expert.
Instead of spending a huge advertising budget in newspapers, magazines, and TV, get targeted visitors for FREE just by sending emails to your subscriber list. This way, you can establish authority while spending only a fraction of your advertising budget.
7. Build excitement
Email marketing is the perfect way to build excitement and anticipation for your products.
By keeping your existing customers informed on upcoming promotions, special offers, free trials, and new releases, you will encourage repeat business and get them to try new products.
When used effectively, your email campaigns can help you build excitement, drive traffic and promote social sharing.
What Kind of Business Can Benefit From Email Marketing?
Any business owner can benefit from email marketing, no matter what industry you’re in or the size of your company.
From a small restaurant to a large corporation (or anything in between), email marketing has proven to be an effective way to reach and more importantly engage your customers.
Businesses can use email marketing to promote their products or services, engage with current customers, build a strong online brand presence, and convert website visitors into paying customers.
What Do You Need For A Successful Email Marketing?
1. Email List
For successful email marketing, you need the right stuff. A great email list is gold. It’s the difference between website traffic and actual customers. You need a list of prospects or subscribers for your email marketing campaign.
How do you grow your email list?
1. Create opt-in forms
You need to create opt-in forms that attract your potential clients and encourage them to submit their email addresses. You can choose from a variety of different styles, but they’ve all been proven to be effective.
Ensure you add opt-in forms on every web page where you’d normally ask for the visitor’s email address. That includes blog pages, product pages, and emails themselves.
2. Build Compelling Landing Page
One of the best ways to grow your email list is to get people to subscribe to your mailing list on your website. You can do this using a new landing page.
By creating traffic-generating content on your blog and social media websites, then directing that traffic to an email landing page to capture new email addresses. With this, you can build your email list and create a strong foundation for an ongoing relationship with your audience.
3. Leverage the power of a Call-to-Action
Websites are a great way to gain more exposure and draw more traffic to your company, but a website is useless if it’s not generating leads.
A simple Call-to-Action (CTA) is one of the best ways to grow your email list and effectively ask users to opt-in. From simple text links and buttons to large animated graphics and sliders, you can display your CTA anyhow you want.
4. Offer incentive
People enjoy free things and put a value on items or products they can get for free. They are also more likely to share something if it’s free since this means you’re not asking them directly to advertise for your business, but rather they’re sharing for no cost at all.
Why not offer a bundle of your products for a discounted price, and include an awesome giveaway as well?
This will not only help you increase engagement with your current customers or promote group deals or events, but it will also give you great numbers when it comes to your email list.
5. Run a contest
Hosting a contest to grow your email list is both easy and effective. It’s one of the best tactics to remind your current customers that you’re still around and to get new people interested in what you have to offer.
Not only will you capture email addresses, but you also get people sharing your content, your product, and you. This creates a ton of traffic to your site, with the potential to turn some of that traffic into customers.
2. Reliable Email Service Provider
If you have jumped on the email marketing bandwagon to increase your company’s revenue, then you need a solid email service provider.
Email marketing service provider is a platform that provides you with the facility to send personalized business emails regularly to your targeted audience.
Over the years, many have emerged as email marketing services provider. Some of them are truly legit and some are out for just one thing: your money.
Therefore, it’s tough to tell where you stand with these service providers since all of them claimed to be the best. However, here are factors you should look out for in an email marketing service provider:
1. Ease of use
The very first thing you should look out for while selecting an email marketing services provider is how easy they make the process of sending out messages.
Ease of use also includes how fast you can get started and become productive and in control. You should be able to send your message out to all your customers, not worrying about the technicalities or difficulties involved in it.
2. Availability of modern templates
Gone are the days when you had to download and use flat HTML templates for your email marketing campaigns. Today’s tools come with a wide variety of modern templates that not only make creating your emails easier, but also ensure amazing conversion rates.
Your email marketing service provider should come with modern templates so that you can send out professional-looking email marketing campaigns.
Each template should be carefully designed and should offer various options to help you customize the email contents.
3. Tracking ability
In order for your business to succeed, you need to know how your campaigns are performing.
Your email service provider should feature email tracking. This will allow you to track individual links and view statistics such as opens, bounces, unopened rates, click rates and more.
So when choosing from the pool of email service providers, the priority should be given to the one that can show you clearer stats or enable you to create reports with more ease.
Look out for automation capabilities that help you execute each step of the campaign easily. Automation is the ability to repeatedly send email messages at certain times or in response to certain trigger events.
Automation can be triggered by a subscriber signing up for your list, opening an email you’ve sent, sharing your campaign on social media or clicking a link in an email that you’ve sent. This can be invaluable in providing great customer service without needing human input.
5. Delivery rate
One of the most important things to look out for when signing up with an email marketing service provider is its delivery rate. This helps determine how many of your subscribers’ inbound messages or newsletters will reach their inbox.
A high deliverability rate ensures that your messages get delivered to more of your recipients, thereby boosting the number of conversions you can make.
An email marketing campaign can be a hit or miss for many reasons, ranging from re-targeting to delivering the content on time and nurturing contacts in between.
A mobile-friendly design is a current standard for online business. Ensuring your email marketing provider can create mobile-friendly emails allows you to conveniently connect with your customers wherever they are, even when they are on the move.
7. Customer Support
Customer support is one of the main components of service. You can only be guaranteed good service when you are provided with professionally trained and certified customer support staff.
When you’re looking for a good email marketing service provider, make sure to get a feel for the company’s customer support. Are they fast? Are they helpful? Can they give you the information you can use?
Effective Email Marketing Strategies
What isn’t talked about enough is that successful email marketing is a lot more than just delivering funnels and templates. It’s about effectively using strategies to build your business day-over-day, month-over-month and year-over-year.
The days of cold calling are over. Email marketing is the new wave in all industries. With effective strategies and targeted email lists, businesses can achieve an impressive conversion rate.
If you’re looking to scale up your business with email marketing, here is how to do it the right way to achieve success:
1. Set a goal for your email campaign
People can receive and read email messages on their schedule and at any time of the day, giving you the ability to communicate with them at a convenient time. While there are many tips for effective email marketing, you need to start with a goal for each campaign.
Many businesses start an email marketing campaign but never have a set goal or strategy. Becoming successful requires you to follow a set system when starting so that you see a return on your investment.
2. Segment your audience
Successful email marketing involves knowing your target audience. Segment them into different categories based on where they are at different stages in the buying cycle.
Segmentation will allow you to send highly relevant content that is targeted to each customer’s interests. So rather than sending out one mass email, why not personalize your message?
Remember, the more targeted your audience is, the better the outcome of your campaign will be.
3. Decide on the types of email you’ll send
A critical aspect of any email marketing strategy is the content you present to customers. You have many options, but to truly excite your subscribers, you need to be sure the emails you send are relevant and helpful.
For example, you may want to offer promotional material with an upcoming sale, or explain new features on your website. Also, you could offer some helpful tips for using your product, as well as reminders of special services available.
4. Craft the perfect subject line
Appropriate subject lines can mean the difference between an open and a click on the delete key. One of the keys to a successful sales campaign through email is the subject line, which can make or break your message.
Also known as value proposition marketing, your subject line should be written in a way that describes the valuable benefits the reader will receive by opening your email and clicking on your website link.
5. Write enticing email copy
Writing effective email copy that truly converts can mean the difference between losing and gaining customers.
Brilliant email copy can increase click-through rates and drive more sales to your website. More importantly, it can help you build valuable relationships with customers who are ready to buy – creating a list of people who trust you and want to hear more from you.
6. Optimize for Mobile
Optimizing for mobile isn’t about designing a separate email copy for mobile devices. It’s all about designing an amazing experience for your audience, wherever they are.
Whether they’re viewing your email marketing campaigns on their iPhones, iPads, Blackberries, any Android device or even a Kindle, your design of the email itself must take an adaptive approach.
7. Test and track your email campaign
Taking the time to test your email marketing campaigns will help improve your open rates and click-through rate. This is absolutely vital, not only for creating a valuable customer base but also for building trust and loyalty with your existing customers.
You need to test your subject line as well as the body of the e-mail itself to determine what works best for each audience.
Additionally, in order to see results, you need to track your email campaign. By tracking your campaign, you will gain insight into what works and what does not, so you can send highly targeted emails.
What email metrics should I track?
While there are too many email metrics to track for each individual email that you send, I recommend tracking the following: open rates, click-through rates (CTRs), unique clicks, unsubscribes, and bounced emails
These metrics are an overview of how well your desired audience is engaging with your email marketing campaigns. By tracking these metrics regularly, you will be able to quickly determine the effectiveness of your email marketing campaigns.
How often should I send marketing emails?
Customers love getting interesting information. The more you send, the better chance one of your customers will buy. I recommend that you send at least 2 emails per week, especially if you have high traffic on your website.
When should I send marketing emails?
If you’re selling a B2B product, you’ll likely find your customers checking email throughout the day for updates on their projects.
While some people will look at their email first thing in the morning, 8:30 – 9 a.m. is the period with the highest click-through rates. If you send emails between these hours, your open rates are 2x higher than average!
Can I purchase email lists for my campaign?
NO. Anyone offering email lists for purchase might be engaging in illegal or malicious activity. Though you could get some names and email addresses, you could also end up with a list of “fake” email addresses created by scammers and identity thieves.
If you have challenges growing your list, here is the 18 Best Lead Generation Plugins To Boost Your Email List 1000x.
How can I Increase the open rate of my email campaign?
Below are things you can do to create the best email possible, increasing your chances of getting your message read by your audience.
- Avoid Spam Filters
- Perfect Your Timing
- Craft compelling subject line
- Write with a friendly tone
- Write only amazing content
- Inject some humor
- Be brief and concise as much as possible
If you’re not leveraging the power of email marketing, you’re missing out on crucial revenue-generating marketing opportunities.
Through effective email marketing strategies, you can gain more sales and more traffic to your website and increase your ROI.
As said early, the success of your email marketing campaign is highly dependent on the email service provider you choose. For this reason, I have helped you compiled a list of the top-rated email marketing service providers.
No matter the size of your business, even if you’re just getting started, there’s something for every one in the list of the 15 Best Email Marketing Services To Increase Your Conversion Rate.
The list includes a short review (plus cons & pros) of each provider, therefore I encourage you to go through and register with the one suitable for your needs.