Do you know how to get more Instagram followers for your brand? Instagram has become a critical component of lots of brands’ social presence, creating an engaged audience, directing traffic to landing pages and increasing conversions.
If your Instagram presence is not quite as strong as you’d like, then it’s time you need to learn how to improve your strategies for gaining real, organic Instagram followers.
When your audience expands, you’ll have more chances to connect with users and provide them with unique experiences.
When it comes to gaining more Instagram followers, brands often take the easy way out. People pay for followers and likes, but you can never fully trust these tricks. This is because Instagram algorithm is modified regularly to snuff out paid and low-quality accounts.
Here are 9 ways you can get more Instagram followers.
1. Instagram engagement groups are vital for gaining more followers
Have you ever wondered what people with more Instagram followers do that makes them unique?
They join different engagement groups for example Instagram pods. It is actually tempting to join the most popular Instagram engagements group there is. But the truth is when you stick to your niche, you will get more targeted followers.
There are engagement groups for beauty, travel, fashion, and many more. People with similar interests can follow and like you in these groups. But, if you’re serious about capturing their attention, you should also reciprocate by following the pages of people who join the group.
I have friends who used this technique and got 3,000 new followers in a couple of weeks. Although it might not result in immediate sales, it will help you build popularity early on. This will ensure your Instagram profile does not reveal that you just have a few followers.
Keep in mind that this is not a long-term strategy for gaining loyal Instagram followers.
Using terms that aren’t specific to your industry will result in a very limited number of followers. Hashtags should be included in whatever you post. The hashtags you post must be relevant to your target audience.
The more detailed you are, the more people will be interested in your brand. You automatically get followers this way.
Furthermore, using a more specific tag reduces the number of competitors vying for the same followers you are vying for. As a result, followers will find your accounts easier to locate and follow.
In addition to hashtags, you can make your Instagram stories and posts more visible by tagging your location—the location where you took the video or photo or the city you are.
Locations don’t only have their own story and Instagram feed. They also have hashtags that you can contribute to by using your location stickers in your stories.
Local businesses can maximize the value of location tags by posting to these feeds regularly. They also help engaging with different posts from potential customers that are physically nearby.
4. Post regularly to get more Instagram followers
According to recent research involving 13 industries, on average, businesses share three or more Instagram posts per week.
However, we highly recommend that you post at least twice daily. Brands that establish a consistent flow of Instagram posts get the best results.
According to relevant studies, profiles that post on a daily basis gain more followers on Instagram than the less frequent posters.
Consistency is essential when you want your posts seen. With Instagram’s algorithmic timeline this is possible. If you share your posts frequently and they receive a lot of engagement, this is good for your brand. Instagram’s algorithm will most likely place them close to the top of the feeds of your followers.
Of course, quality always takes precedence over quantity. Posting more frequently does not always mean you will have higher engagement rates. Your goal is to focus on creating appealing contents for your target audience.
Making use of the Instagram scheduling tools will enable you to post contents on a regular basis. You won’t have to constantly worry about posting directly via the app daily.
5. Discover your brand’s voice and create quality content on Instagram
People are not following you on social media in order to see sales pitches. People are drawn to your brand because they like the content you produce. This also makes them drawn to your personality.
What works for one brand identity may not work for others, even if you’re all in the same industry. You need to think of how you want your tone to be. Is it amusing? Is it informative? Are you joking? Are you cynical?
What you are passionate about should also be reflected in your personality. What topics do you cover in your Instagram posts? Whatever you are posting on your business account should mirror the personality and beliefs of your brand.
6. Highlight your Instagram stories
When a prospective follower decides to visit your business page, you only have a few seconds to persuade them to follow you. One method is to use your profile’s Highlights feature to arrange your Instagram Stories. You will have to do it in a way that tells your audience what your account is about.
Instagram stories only last for 24-hours. You can make use of highlights to provide them with a second chance. You then convince others to follow you so they don’t miss out on future stories.
Use Story Highlights to increase Instagram followers by:
- Setting up your stories into themes (for example, countries visited for travel accounts)
- Making trailers that gives an indication of what your page is all about
- Using images and videos to describe what your product is all about
- Making Use of swipe-up links to boost your products
7. Run campaigns and contents to increase brand reach on Instagram
Once your followers have grown, you can hold campaigns or contests to attract more people to your page. For example, running an Instagram contest can help you drive traffic to your website or sell your product. You can either request that users like, comment, use a specific hashtag, or tag a friend.
When you tell users to tag friends, your page is exposed to more Instagram online users. It is a powerful method for increasing brand awareness and reach, as well as a key hack for getting more followers on Instagram.
8. Examine what your rivals are doing to get more Instagram followers
Another way you can get more Instagram followers is to check out what your rivals are doing correctly and learn from it in order to boost your brand.
Researching their accounts may reveal hashtags you haven’t considered, influencers you had no idea about, or other techniques you could use to boost yours.
You should also take note of your rivals posts that perform excellently. Glance through to see what can enlighten you on what your account needs.
9. Invest in Instagram Advertising
Advertising should be mentioned in any list of how to get more Instagram followers. After all, it is the traditional method of acquiring more followers for businesses willing to invest in it.
Instagram ads are seen by a larger audience. They get seen more than your stories and posts, which are only visible to your current audience. Investing in Instagram ads allows you to reach a large target audience in a specific target segment.
These are some of the best methods for increasing your Instagram presence and gaining more followers.
These tips are vital when you want to increase your Instagram follower base. They can also help establish a strong brand on the platform.