You will require the appropriate tracking for the overall success of your business or blog. For this reason, I have compiled this post to teach you how to use Google Analytics for goal tracking. Not just that but also how the information is made available to you for further use.
Why use goal tracking in Google Analytics?
Google Analytics is the tool built for site analysis which is available at no cost. An overlooked but productive function of it is tracking goals. The goals to track are divided into four, but this post will only focus on the ones called Destination goals. They enable you to follow conversions that deal with sales or registration of new audience. Destinations however refer to particular pages. The basic thing you do is input the link you need to be tracked, and then Google Analytics lets you see the conversions for it. It will enable you to see where your audience comes from and who views your content the most, plus a whole lot of other data.
How to set goals in Google Analytics
Firstly, you need to have Google Analytics set up on your site. You can do this by following the process in the tutorial. After the setup, you move on to put goals in place.
First you click on the button that says:
Admin➡ Goals➡ New Goal➡ Name➡ Duration➡ Permalinks.
After this, you check to see how the goal transforms over a period of time. Lastly, you save it and you have a goal. Keep in mind that you can include prices in your goals but personally, I don’t. It’s really up to you.
How to monitor your goals in Google Analytics
Several locations are available in Google Analytics to check up on your set goals. Below are the best-known ones meant for you.
How to check which pages/posts are driving conversions
You are a regular blogger and as such need to see the conversion rates of your blog posts.
Click from the menu to take you to;
Behaviour➡ Site Content➡ Landing Pages ➡Conversions ➡Goal(s)
Then your conversion data gets shown to you including the sum of all conversion rates. You will also see the data that belongs to each landing page.
How to view which traffic sources are converting best
Now this is the part to gain most from tracking goals.
You should click on;
Acquisition from the left part of the screen, then to➡ All Traffic➡ Channels➡ Conversions ➡Goal(s).
You will see individual traffic type and their related data. You can go further to check the individual traffic type thoroughly for outcomes. What you can do after is to give the traffic-driving content more visibility for optimum results. You should seek to expand your knowledge on the reason for some content attracting more traffic over others. You should also eyeball the sites you might want to be involved with in the nearest future.
How to picture your funnel and monitor top-level conversions
Goals take up a whole section on Google Analytics where you can delve into resourceful data. The Reverse Goal Path enables you to know the pages and posts that bring the highest conversions your way. Personally, I prefer the feature of Funnel Visualization. It gives a better understanding as to why conversions are lessening. Then you can fix it accordingly.
How to track ecommerce goals and conversions in Google Analytics
If your website has the addition of the eCommerce tracker, it gets easier to check up on eCommerce goals too. All you have to do is follow similar navigations but this time, right down to eCommerce.
As seen above, measurement is vital to enhancement. What you should do is get your Google Analytics running so you can gain useful data to shoot up the optimization of your site.