Guest posting is a unique way of landing quality backlinks only if you are equipped with the best guest blogging strategies.
By the end of this post, you’ll no longer have your guest post outreach rejected, turned down, or neglected.
In this post, I’ll go over the best guest blogging strategies that will enable you to land your guest post with ease.
Let’s get started.
What is Guest Blogging?
Guest blogging, often known as guest posting, is a type of writing in which you provide content for another company’s or individual’s blog
To put it another way, guest blogging is a means for bloggers to increase blog traffic by writing a piece to be published on another blogger’s website. It is often referred to as a process of generating website traffic.
In today’s digital environment, this style of blogging is highly common. It also helps marketers in their efforts to promote their content and products in the marketplace. While it is obvious that guest posting has its advantages, we cannot overlook the disadvantages as well.
As a webmaster, if you allow people to post on your blogs or become a guest blogger, you must weigh the benefits and drawbacks of guest blogging before taking any action.
Best Guest Blogging Strategies
You’ve undoubtedly realized by now that guest blogging isn’t a simple technique to get backlinks by the moment you’ve finished reading this section of the post. To get featured in an established publication, you should expect to put in a lot of effort.
But, how would you go about putting up the ideal guest blogging plan that would land you the coveted guest writing gig?
1. Understand the blog’s content and target audience
Determine which kind of content work best on a certain blog and which types of material receive the greatest traction. Observe how other postings are written, how well they are written, and how detailed they are.
2. Establish your objectives
An effective guest posting strategy, like all successful marketing tactics, begins with defining your objectives. Knowing what outcomes you desire from your effort will help you plan out a clear path to get there.
Decide what you can achieve with guest blogging and which two or three priorities best correspond with your marketing objectives. Here are some examples:
- Boost SEO
- Drive blog traffic
- Increase your social media visibility
- Boost brand recognition
- Demonstrate how you can assist your audience
- Increase the number of leads
- Increase your industry’s authority
- Introduce yourself and your initiatives or services
It will be easy to locate the greatest guest blogging possibilities once you know what you truly desire your guest posting to achieve. Prioritize websites that will assist you in achieving your objectives.
3. Find guest blogging targets
The next step will be to look for guest posting prospects. Your major goal while looking for websites to guest post is to identify websites that are relevant to your area or industry. You should be on the lookout for blogs that meet the following requirements:
- The content you want to write on is tailored to your industry or niche
- Readers of the blog you want to guest post on must be interested in your content
- The website has a large following i.e. previous posts have been shared socially and has a large number of comments
- The blog owner is social media savvy
If you’re selling flowers, for example, you’ll want to look for gardening blogs with a large following of stay-at-home mums. The following tips should assist you in locating suitable guest posting opportunities.
When looking for guest writing possibilities, Google is an excellent place to start. You can identify blogs that allow guest posts by using any of the keyword searches below. Simply substitute your industry’s keywords for “Your Keyword”.
- Your Keyword “guest post”
- Your Keyword “guest column”
- Your Keyword “write for us”
- Your Keyword “submit blog post”
- Your Keyword “guest article”
- Your Keyword “want to write for”
- Your Keyword “guest post opportunities”
- Your Keyword “contributing writer”
- Your Keyword “this is a guest post by”
- Your Keyword “contribute to our site”
- Your Keyword “submit content”
- Your Keyword “guest posts wanted”
- Your Keyword “submit your content”
- Your Keyword “submit post”
- Your Keyword “guest post courtesy of ”
- Your Keyword “This post was written by”
- Your Keyword “submit an article”
- Your Keyword “guest posting guidelines”
- Your Keyword “contributor guidelines”
- allintitle: Your Keyword + guest post
- Your Keyword “suggest a post”
- Your Keyword “submit news”
- Your Keyword “guest blogger”
- Your Keyword “contributing writer”
- Your Keyword “guest posts wanted”
- Your Keyword “become a guest blogger
- Your Keyword “looking for guest posts”
These queries should take you to a blog’s guest post requirements, submission form, or actual guest articles from other writers.
4. Read the instructions carefully
What should the length of the article be? It’s pointless to write a 3,000-word piece just to discover that the restriction is 1,500 words.
5. Choose your article topics carefully
After you’ve compiled a list of websites where you might be able to contribute, the preceding step is to decide on topics for your guest articles.
The topic you pick to write on is critical to your guest posting strategy’s performance. It is critical that you select a topic that is both relevant to the industry as a whole and to the website’s viewers.
You can explore the website to see what their main content is about and which areas are popular to get an idea of what topics to write about. Your major goal should be to offer quality to the website by writing something interesting for the readers.
6. Send Your Pitch
Consider yourself the owner of a rapidly growing authoritative website. You’ve got tweets to send, posts to write, and an inbox that’s overflowing with messages.
What will you do if you receive a generic guest post pitch? Yeah! You’re going to hit the delete key as quickly as possible.
Don’t be satisfied with generic and uninteresting pitches. Your pitch must be exceptional if it is to survive being left unattended to or going directly to the trash can.
Here’s an example of a guest posting proposal you may use for your own company:
Hello, [First Name]
I’m a big reader. You may have spotted one of my comments on [Article] recently (nice content, by the way, I gained a lot).
I’m writing to convey my interest in contributing to [Website] as a guest writer.
I’ve been thinking about some topics which I think your viewers would find quite useful:
- [Article idea #1]
- [Article idea #2]
- [Article idea #3]
Just ensure the article is packed with details you won’t find anywhere else.
Here’s an example of my work that I just published on [Other Website] to give a clear picture of the level of quality I’ll bring to your site.
7. Create the guest post
If your proposal is accepted, the next stage in your guest posting approach is to compose the guest post itself. Despite the situation, never sacrifice the quality of your content for anything.
Remember that exceptional material can’t be replaced. Your number one guest posting approach should be to create high-quality, original, and valuable content.
Inquire about the website’s guidelines, since this will assist you in creating the ideal guest post for their website.
Make sure you conduct thorough research and use the appropriate keywords. Have facts and data to back up your statements, and give the audience actionable advice.
Aside from that, please ensure you have a catchy title or headline. Even though you stated your title in the proposal, providing choices for the website owners to pick from won’t affect anything.
Always structure your article appropriately and carefully follow the guidelines on the target page.
8. Revise and edit
This should go without saying, but you’d be amazed how many content creators decline guest posts because of low-quality, amateurish content.
So, don’t send an article to a busy webmaster that’s filled with typos and grammatical problems. For each statistic, double-check your sources. Request that your piece is edited by someone who knows what they’re doing.
To avoid accidentally replicating someone else’s content, pass the whole article via an internet plagiarism checker. Editors will be more interested in working with you if your writing is well-polished.
9. Follow Up
You must distribute your guest posts after they have been accepted and published on the website in order to reach as many more people as possible.
A content promotion strategy should be part of your guest posting strategy. Share the article on all of your social media platforms, and encourage your friends, family, and coworkers to view and share it.
While sharing, don’t overlook to tag or reference the website, and write a few positive words about them as well. This has always been beneficial to both parties involved since it improves your relationship with the website owners. Establishing genuine connections is an important part of developing a guest posting strategy.
10. Keep track of your progress
If you don’t track your outcomes, you won’t be able to properly understand what you’ve accomplished from guest posting. Use metrics to analyze and measure the marketing ROI of each guest post you write.
Make a list of your postings, including the title of the website, the live URL, and any marketing KPIs that apply. Keep track of the metrics that are most important to your objectives.
This will assist you in determining which websites you should try guest posting on again and which should be deleted from your guest posting plans in the future.
11. Work with a schedule
Managing your workflow properly is a key component of developing a scalable guest blogging plan.
Many bloggers have made a living as guest bloggers, but none of them have done so by accepting more than they can manage or procrastinating.
Consistently organize your time well so that you can accomplish all of your work efficiently without sacrificing quality.
Maintain an editorial schedule to keep track of the progress of your guest posts.
12. Refine and Repeat
To enhance your writing and pitch for the future, pay attention to editor feedback. Posting regularly is crucial to any guest posting plan. You may establish a guest blogging plan that gives the ROI you’ve been lacking by following the guidelines in this post.
Advantages of Guest Blogging
Both organizations and marketers can benefit from guest blogging as a marketing tactic. Guest posting enables webmasters to improve traffic to their site, deliver compelling information to readers, and acquire new viewers who are loyal to your blogger as a business owner.
Backlinks on their blog article benefit the guest blogger, making it a win-win situation for both the blog owner and the guest writer.
1. Enhances brand recognition
Guest writing is a fantastic way to raise your brand’s awareness. Your blog article draws new and repeat visitors who may be interested in subscribing to your site thereby building your authority in a specific field. With backlinking and social media sharing, a guest blogger also promotes their readership to your website.
Your brand will receive notice when the guest blogger promotes their post. Producing high-quality material also encourages users to share the blog post on their social media accounts, increasing company recognition.
2. Increases the number of visitors to your website
When you host a guest blog from a well-known blogger, you have access to that blogger’s existing following. A blogger will almost certainly promote their guest article on their own website in some way. Even better, this individual will likely specialize in issues relating to your specialty, so you’ll get more appropriate traffic to your website.
3. Opportunity for a backlink
One of the most significant advantages of guest blogging is the opportunity to increase the number of links to your website. Search engines appreciate links in blog posts on genuine websites more than links on questionable or spammy websites.
Make sure to choose the pages on your website to link to and which key phrases to use as anchor texts for each section and guest post intelligently.
4. Improves your blogging abilities
Guest blogging is exciting since it allows you to discover more about blogging. You get to experiment with new approaches to writing a range of guest blogs.
If you additionally write on an authority site, you’ll likely get a lot of reader feedback, which can assist you in demonstrating how outstanding your blogging talents are.
5. Increases the size of your network
It’s one of the most effective ways to expand your network. You may quickly increase your network by forming bonds with others. This will assist you in future collaborations.
Guest blogging expands your readership and raises your brand visibility.
Guest blogging can increase the number of visitors who visit your website. Regular guest posting allows you to build links to your website, which is beneficial to SEO. This is how you can boost your brand’s visibility.
Drawbacks of Guest Blogging
The most significant downside of writing guest posts is that it requires a significant amount of time and work. You need to not only conduct research on which sites accept guest posts, but you must also devote time to writing the content and contacting the webmasters.
2. Content syndication issue
When another person reposts your digital content on a different website, this is known as content syndication.
Website owners, obviously, seek to retain copyrights to their guest articles. However, you have no control over whether or not bloggers choose to repost your content.
Republishing is frequently considered plagiarism, and it may lead to your website being penalized.
You may be ranked lower by Google since they have no method of authenticating the original source of the post, most especially if the republished version gets indexed before the original.
3. Lose of personality
Although guest blogging adds a fresh perspective to the way material is delivered, it may also introduce a new writing style that visitors may not appreciate. This is especially true if there are no clear guest blogging restrictions in place.
4. It lowers the authority of your blog
Good content has always ranked higher, and in order to ensure that only the best articles are rewarded, Google has pushed down on guest posting in order to minimize rank manipulation.
The ranking potential of your website will decline as a result of the methods, which include rank strategies such as providing low-quality material or even paying for backlinks. Second, accepting a low-quality guest blog could harm your reputation and cause you to lose your loyal readers.
Frequently Asked Questions
1. What effect does guest posting have on SEO?
Guest blogging may be an excellent technique for increasing your domain authority and going up in search results as long as you’re diligent and courteous while generating high-value guest articles for genuine websites.
However, it’s reasonable that some people are concerned about whether or not guest blogging may harm their business. Most marketers have opted to avoid it totally because of the risk of “spam bloggers” attempting to pay blog owners into allowing them to write low-quality articles for their own link-building and SEO advantage.
Finally, building an SEO and search-boosting guest blogging plan boils down to offering genuine, beneficial, and relevant information to enlighten readers, rather than low-quality content that serves only as a vehicle for backlinks to your blog.
Guest blogging is an excellent way to boost your website’s rankings as provided your writing is of high quality. When other people link to your website from their own blogs, Google believes the post on your website must be useful and relevant.
When people leave comments, share, like, or link to your site, it improves its page rank, which signifies it’s more likely to come up top when someone searches for a related topic on Google.
However, because Google page rank is merely an algorithm, it is unable to distinguish between quality content and spam. While stuffing your guest blog articles with links and keywords will help you climb the rankings, it won’t bring you any fresh, relevant traffic, and it won’t help you establish yourself as an expert in your subject.
2. What’s the difference between guest posting and blogging?
The method for writing a blog post on your own blog and a guest post is the same. You must conduct keyword research, competitive analysis, and begin producing an article centered on the target phrase.
It’s referred to as a blog posting if you publish the post on your own blog. Guest posting, on the other hand, is when you publish anything on someone else’s blog. That is, by writing an article on someone’s blog, you are adding to their blog.
I believe you now have the best guest blogging strategies in place, which will lead to guest posting opportunities for you.
It’s not easy to write an excellent guest post, which is why it’s so powerful. Only a small number of your competitors will have the time or resources to have their work published on high-profile blogs.
Of course, guest writing just for the sake of gaining backlinks isn’t a practical option. When used as part of a larger marketing strategy, though, it can lead to some excellent backlinks.
You could see a huge increase in traffic and rankings if you can publish even a modest number of guest posts on authoritative sites.
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