Do you own or know someone who owns several businesses or blogs? What is managing it like?
The truth is that it’s always easier consistently making posts at the beginning, but with the beehive of activities from handling several blogs it will become difficult for you to keep up, and I know the last thing on your mind is to lose your followers or account.
It finally begins to dawn on you that you need someone to help you create this content to keep your audience entertained and active on your blog.
You may probably be a solopreneur with little or no time to create content and engaging posts as you would want to, or a blogger looking to run a multi-author blog to ensure that fresh content is constantly posted on the blog.
If you belong to either of the characters listed, you need a blogger and not just any blogger, but a blogger with great value to offer. Do you even know how and where to get this type of blogger?
This and many more is what we will be focusing on in this article. Let’s get started.
1. Post a job advert
An effective way to find a freelance blogger is to make a job advert on a job board. If you have been following my articles, you must have seen where I mentioned that I got my first writing gig from an advert I came across. There are sites where you can post your job advert for a fee. To ensure you land the ideal blogger, I advise you make sure your advert explicitly explains the content requirements, is short and precise, and that the advert is specific to the type of blogger you need.
If you want to create a perfect job advert, begin with an informative and specific headline, clearly stating the kind of writer you need and the number of articles the lucky applicant will be expected to create. You need to also define the project and duties of the blogger stating the topics to be written, number of projects, approximate word count, the possibility of unforeseen activities, and any other information you feel is necessary.
You will also have to include the qualifications you seek from the applicant. This is to filter the number of emails you will likely get, streamlining them to align with your wants. You may want to ask for the educational background relevant to your niche, freelancer expertise, writing style samples, and certification and experience in your industry.
You may also wish to consider including your price rate. This is to further streamline the applicants to fit into your budget and eliminate unnecessary fees, especially if you are on a budget. Also, most valued bloggers don’t respond to adverts without a price rate, as they feel it will likely be a waste of their time.
The blog that first hired me had their fee clearly posted on their job advert, and that was one of the main reasons I applied.
2. Connect with the bloggers
This approach is used by a lot of bloggers and entrepreneurs when searching for a freelance blogger. All you have to do is to connect with these freelance bloggers on the comment section of your blog, taking note of them for when you will need their services. You can also visit other popular blog sites to search and connect with them, especially if your own blog doesn’t get frequented by freelance bloggers. Search blogs where they guest post or sites where they likely form a group.
If after searching and connecting with a freelance blogger either via social media or by commenting on posts you become interested in working with them, I advise you go to the freelancer’s blog and take a look at their content, as there’s every tendency of you getting a feel of what the end product of the content they will create for you will look like. From scrutinizing their blog posts, you will be able to decipher if they will be able to readily take care of your blog, ensuring content is posted regularly. You will also get to find out their engagement level, writing style, and if they have a niche blog. The aim of doing all these is to ensure that you have firsthand knowledge of the freelance blogger even before you give the blogger the writing gig, and know if they would be a good fit for your business.
Finally, the freelance blogger needs to sweep you off your feet with his/her writing before you give the person the contract. For many business owners and solopreneurs, they try to ensure they are very comfortable with a freelance blogger’s writing style and language even before asking if he or she would be interested in writing for you. You can either send an email to the freelance blogger or fill out the contact form on their website to request they write for you.
3. Ask for referrals
The truth is that most jobs, whether in the world of writing or just in the outside world are gotten through referrals. In line with this, I suggest you ask your family, friends, and colleagues if they know good bloggers and are willing to refer them to you. It is even better if you already have writers as friends because it hastens the process and prevents you from spending on job adverts.
You can opt to use platforms like Twitter, LinkedIn, or Facebook to request for recommendations and referrals.
Wrapping it up
One of the best ways to find talented freelance bloggers is to post job adverts, and you need to ensure that any blogger you finally contract is very capable of giving you value for your money.
If you have ever thought of a way to increase traffic on your site and increase sales of a product, blogging is the one for you. To search and identify valued freelance bloggers capable of giving you outstanding content, you need to go hunting for them.
In conclusion, you have to interact with these freelance bloggers to create a connection between the two of you before requesting to know if they would want to work with you.
Want to take your blogging business to the next level? Kindly read this article.