Looking for how to increase your blog traffic by using YouTube? This article will help you do just that.
Youtube is one of the most popular websites out there. Millions of people visit YouTube every day. The tons of traffic that the website gets every day makes it a goldmine for digital marketers.
As a blogger, YouTube can be a good source of free traffic for your blog.
Since Google owns YouTube, you can easily generate targeted traffic to your website by creating quality, high-ranking YouTube videos. You must have come across some videos popping up when you’re searching for a competitive keyword on Google.
Here, I will share four great tips that will help you drive tons of targeted traffic from YouTube to your blog.
It is easy to create videos. You can create one at a blogging event. You can also interview an expert in your niche, or talk to an attendee at an event and upload the video to your YouTube channel. This will fill your channel with valuable content.
Before we proceed, if you are new to blogging, you should read this: How To Start A Blog That Makes Money: Step-By-Step Beginner Guide.
Here Are Four Tips For Growing Your Blog Traffic With YouTube:
1. Create the content you want to publish on YouTube
Since YouTube is a publishing platform, you need to regularly add content there for you to get traffic from the platform.
This article won’t talk about creating a YouTube channel. Most pro bloggers reading this article should have a YouTube channel already.
This article is all about having a YouTube presence that will generate targeted, high-quality traffic for your blog.
So, to get started, ensure you create a quick video whenever you are writing an article.
This may sound like a difficult task but it isn’t.
You don’t need to master any technical skills or download costly software before creating a video. You can create a quick video without any big budget.
InVideo can help you create quick and short video tutorials. It costs just $10 per month; making it the cheapest in the market. Within minutes, you will create professionally-looking videos. It’s even faster when you already have a text.
You don’t need to create a long video. Keep it short, engaging, and informative. The purpose of the video is to direct people to your website.
2. Optimize your YouTube channel for google
Optimizing your YouTube profile for Google will help your video to rank in Google’s organic search results. Optimized YouTube videos can easily rank on Google.
It is not possible to decipher YouTube rankings. No one knows the ranking signals that YouTube uses. It is also heavily personalized (since YouTube can recommend unrelated videos based on your history on the platform). Unlike Google, YouTube rankings are not predictable. However, ranking on YouTube requires little effort.
Here are steps that you need to follow to create a video that ranks on YouTube:
Find a keyword
Since you want to create a video for your already written article, it’s possible that you already have some keywords you were targeting. But if you don’t, or if you want to know how to find the right keywords for your YouTube video, follow these tips:
- Open Ahrefs ‘Keyword Explorer’
- Type the main term that you were writing about
- Select ‘Having same terms’
- Set maximum keyword difficulty to 20 (this makes it easier to rank your video on YouTube)
- Select the keyword that best describes the content in your video
Feel free to optimize your article and video for the same keyword. Your video will not interfere with your article’s placement because videos have unique placements in Google search results.
Optimize your YouTube video page
By now, you must have known the keywords that you want to target. The next step is to optimize your video page. This is an important step that you mustn’t skip.
YouTube video page SEO is similar to the on-page Google SEO that you’re familiar with. In case you don’t know what on-page SEO is, read about it here.
To optimize your YouTube video page, you need to write an attention-grabbing title that contains your keyword. You should also write unique content for the video description.
Here’s a checklist that you should pay attention to while optimizing your video page:
- Title: Maximum of 100 characters. It’s better to keep it between 65 and 80 characters.
- Description: Maximum of 5000 characters.
- Include hashtags to make it easy for people to discover your video. You can include a maximum of 15 hashtags.
- Thumbnail: Select an eye-catching thumbnail that is consistent with your brand for your video.
- Tags: Maximum of 500 characters
- Playlists: Sort your videos into playlists.
Spend some time when you are creating a description for your video. This is because it needs to be original and written from scratch.
You can use the “Sentence building” feature provided by Text Optimizer to create optimized context around a phrase. This will help you to easily and quickly craft a description for your video.
Link your blog to your video page
The final step is to provide a text link from your blog article to your video. A text link will boost your video’s rank in organic Google search results.
You can link from two places:
Put your article link within the first 150 characters of your video description. This is because it is the portion that will be seen below your video before the “More” click.
YouTube allows you to pin one of the comments on your video so that it will always be on top. You’re free to pin your comment. When you’re pinning a comment with a link, ensure it is visible after signing out of YouTube. You can do this by checking it in a different browser.
4. Track your progress
This last step is important because you need to know which of the steps you took worked. By tracking your progress, you will be able to build a unique style and strategy that will help you get the best from YouTube.
As time goes on, you will start noticing areas that you need to focus on from your YouTube statistics.
From studio.YouTube.com, click the “Content” link located in the left navigation section. Then sort your videos by views to see the ones that are being discovered on YouTube. You can also check the “Reach” section of the videos to see if Google is one of the sources of traffic for the videos.
Also, check the keywords that are giving you views from YouTube search engines. You can use Ahrefs to know the Google rankings of your video page. This helps you know if your optimization tactics gave the required results. You will also know the search terms your viewers are typing in Google to land on your video.
Since this article is about growing your blog traffic with YouTube, it is important to have a YouTube traffic conversion funnel that you can use to watch your traffic. You can use Finteza for this purpose.
YouTube has offered internet marketers and businesses access to a great platform with millions of users from all over the globe. Some of these users are your prospective customers. Your job is to reach out to them by creating and uploading engaging videos. That way, you will be able to redirect part of the huge and high-quality traffic on YouTube to your blog.