Are you frustrated with the poor usage and feedback from your Instagram bio link and want to get more out of it?
Wait!! Do you really know what an Instagram bio link is? This is the clickable URL that appears on your profile description, which contains the link to the corporate business page and gives the viewers and followers necessary information about your business and products.
Though limited to a single bio link on Instagram, there’s a whole lot you can do with that link that I am pretty sure you are not aware of.
In this post, I have listed some of the best tools that will help you to get more out of your bio link, but then why do you need to optimize your bio link? Here’s why;
Do I really need to improve my Instagram bio link?
I am sure you are aware that the Instagram platform limits you to a single link via the bio section of your profile, neither are you allowed to add links to posts made individually. this is why you here many Instagram influencers tell their followers to check “link in bio”.
As a marketer, this could be a major setback for you. Facebook allows you to launch several ad campaigns. Twitter permits you to post links in your tweets. However, Instagram only allows you to put a link in your bio. This limitation can hinder marketing campaigns.
This means that you are not allowed to promote several products at different times of the week, nor are you allowed to promote every blog post you post. You are then left with the option of either shortening your marketing campaign per product, or market fewer products for longer periods, which further results in you having to manually swap out your bio link on a regular basis.
Do you now see why a different approach is needed?
Best tools for Instagram bio links in 2021
There are quite a number of tools that could uniquely help you optimize your Instagram bio link, with some of them specifically made to help increase the limitations on your bio link. This means that instead of having to link to a single page such as your website or blog, these tools allow you to link to more pages and content.
1. Linktree
Unlike Shorby its direct competitor, Linktree has a free version which gives you room to create an unlimited number of links, view the number of times your Linktree was clicked, and the number of times it was clicked on per person. It also allows you to choose from nine different themes.
The only setback is the fact that you have to display its logo unless you decide to upgrade to a paid account which costs about $6 a month.
Listed below are the top features of Linktree:
- It can be customized.
- Link tracking
- Retargeting
- Signup links for SMS
- Availability of White label
- Scheduled and unlimited links
- Embedded with referral and location data analytics
- Integration of Emails
- Videos are embedded
When upgraded, you will have more options for customizing your page, fonts, and avatars. You can also include other social icons to your profile, including email contact links. It equally allows you to add an email opt-in form, Whatsapp and SMS subscription to your page. This grants you more access to more themes, including creating a custom one.
The cool thing about upgrading Linktree is the fact that you can forego using its logo in order to avoid getting your potential customers confused.
2. Leadpages
Leadpages allows you to create and host landing pages on its platform. Like ShortStack, it is good for Instagram users as it doesn’t require a website. Some of its best features include:
- Drag-and-drop editor
- Several content elements
- Series of landing page templates
- Integration of email marketing
- Integration of WordPress, and more
With Leadpages, you can start work with a pre-designed template. You can also create series of marketing campaigns or start your own using the drag-and-drop editor.
If you use a platform like Facebook for your business, you can create new ads instantly and integrate your account using data from your campaigns.
The moment your campaign is launched and page finished, you can optimize with Leadpages’ split testing tool. This includes statistics on pop-ups, campaigns and pages.
3. Linkin.bio by Later
This is a tool that allows you to recreate your Instagram account on your landing page. It also allows you to add links to individual and multiple links per post. Some of its features include:
- Access to two Instagram accounts
- Allows you to add links to your feed and up to five links per post.
- Easy tracking of links
- Allows you to schedule links
- Customization isn’t available
Linkin.bio permits you to add a single link to your page, while assigning the other links to a post.
E-commerce is known for implementing this tool as it allows you to make online shopping more accessible to your followers. It allows them to shop for products on your feed rather than your store where they will have to search for their desired product.
4. ShortStack
ShortStack is a marketing tool that serves as a landing page builder and specializes in marketing campaigns. Some of its features are:
- Unlimited emails
- Drag-and-drop editor
- Optimization for competitions
- Multiple social media platforms support, amongst others.
When used as your Instagram bio link, ShortStack helps you target your Instagram followers and launch unique marketing campaigns.
It also allows you to hold photo contests your followers can participate and vote in thereby allowing you to use the power of engagement with marketing campaigns.
It is free, while the Premium plan starts at $29/month.
5. Lnk.Bio
Lnk.Bio is a very simple but effective bio link tool. It seamlessly blends in with the UI design of Instagram. This is a setback as this means that it cannot be customized. Some of the features offered by this tool are:
- Availability of White label
- Tracking of links
- Social media profiles cross-link
- Availability of Custom URL
- Unlimited links
Lnk.Bio allows you to create your page and fill it with unlimited links, while ensuring you are able to track the links with statistics. In the end you have a simple page layout showing your Instagram page, profile picture, and important links.
Lnk.Bio premium plan costs $0.99/month or you pay $9.99 for a lifetime membership.
6. ThriveArchitect
Developed by Thrive Themes, Thrive Architect is a WordPress page builder plugin that allows you to build landing pages with over 200 templates and a drag-and-drop editor. It also allows you to create and host the pages created from your WordPress site.
Some of its features include:
- Drag-and-drop editor
- Email marketing-friendly
- Customizable styles
- Full-width layouts
- Landing page templates of about 270+
You just have to change the styles and content to your taste as the plugin templates come with pre-configured designs. For optimum marketing campaigns, you can also purchase a few products like Thrive Optimize from Thrive Themes.
7. Shorby
It comprises of three tools embedded into one. Though its usage is geared towards Instagram, they can be used on other social networks.
SmartPages, which happens to be their main tool, creates a custom page filled with links to your main content and links thereby allowing you to get more out of your Instagram bio link.
In using Smartpages, you are allowed to add:
- Links to messenger services such as phone number, Facebook Messenger, WhatsApp, and so on.
- Add stickers to link – These are particularly ideal for price tags on products.
- Vital content feeds – Here, you can automatically display your blog posts, YouTube videos, Apple podcasts, and more. This works best with platforms that generate RSS feed.
- Your logo and brand name.
- Scheduling–This is great for flash sales and allows you to schedule the specific time links appear on your SmartPage.
- Content blocks – Here, you can add links to pages and posts in different styles. You can also use the pop animation to get extra attention. It also supports the usage of GIFs and videos.
You can also use ad tracking pixels for the purpose of re-targeting, as well as customize your SmartPage theme.
You’ll further get a short link to add to your Instagram profile, or anywhere you would like to use it. You can also view the links that get the most clicks on your SmartPage.
Frequently Asked Questions
Which Instagram bio link tool is ideal?
All the tools aforementioned operate differently thereby giving you a variety of ways to optimize your Instagram bio link. However, this makes it difficult for you to taper the list down to one or two options.
Instagram bio link tools that can increase engagements
If seeking to have greater engagements on your page or you generally have poor engagements, you may consider organizing a contest or giveaway using ShortStack to engage your inactive audience or followers.
You could also use Thrive Architect or Leadpages to build a professional landing page and market a single or affiliated product especially if you have active followers on Instagram.
Conclusion
If you promote only a single product or content for a long period of time on your feed, you may consider using ShortStack or Thrive Architect to create an elaborate landing page.
In the same vein, if you promote various products and content per week, you’ll probably want to use a tool like Linkin.bio by Later to recreate your Instagram feed with linkable posts.
You can also use instagram bio link tools like Linktree, Lnk.Bio and Shorby to create various links for your promotions.
If you like this article, read more ways you can improve your blog with better social media marketing.