Instapage Review: Is It the Best Landing Page Builder?

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Have you been wondering whether Instapage is right for your business? Have you read an Instapage review and you haven’t been satisfied with what you read?

I’m usually a very cautious person. I do my research before buying anything, but surprisingly I bought instapage without doing any research. 

After using it for more than a few months, I’ve realized how effective Instapage is as far as landing page creation software is concerned and I want to share my review with you all. 

In this post, I want to give you a brief overview of what Instapage does. So that if you happen to be researching the same thing as me at one point in time (which was actually me 6 months ago), then you know that Instapage can be a great help to your business.

Instapage is a marketing tool which helps you to build high converting landing pages in no time. This is a huge benefit for marketers, especially when you are short on time.

Instapage is one of the best landing page builders in the market right now. Instapage comes with 80 professional templates and over 500 mobile optimized elements.

They also offer A/B testing, conversion tracking, real-time analytics, social sharing, and detailed reporting to help you make more money from your marketing efforts.

My Instapage review will help you determine if this is the right landing page builder for your business. 

I’ll also go over who Instapage is best for, pricing, pros and cons of using Instapage and if you should consider using it.

See also: Astra Theme Review: Is It Worth All The Hype?

Instapage Quick Review

  • A drag-and-drop editor
  • Detailed landing page analytics
  • Integrations with major email and marketing tools like Marketo, MailChimp, etc.
  • Creation of mobile-responsive pages
  • Publish pages quickly
  • Customizable templates
  • A clean user interface
  • Access to professional stock images
  • Collaboration tools

Instapage Detailed Overview

What is instapage?

Instapage is a landing page builder that comes at a price point most budding entrepreneurs can afford. 

This drag & drop software enables users to create solid lead generation forms and exceptionally convert landing pages without too much effort. 

However, considering all the advanced features it has accessible to users, Instapage really is a game-changer for digital marketers. But does Instapage hold up against its competitors?

Let’s find out.

What do you get from using Instapage?

A library of customizable templates

When we build a website, the first question we always have to ask ourselves is: what theme do we use? With almost 80 templates to choose from, Instapage makes it easy for you to customize your website. 

Pick and choose the elements you want to include on your landing page and forget about the rest. 

They have built in tons of stunning features such as top navigation menus, lead forms and pop up boxes into the template library.

Intuitive landing page editor

The intuitive landing page editor is one of the main benefits to using Instapage.

The drag and drop editor makes it easy for anyone to create an attractive landing page, even if you have no higher level technical skill. 

The intuitive tool enables you to build landing pages from scratch or by importing your own designs. 

With the templates that are included with Instapage, you don’t even need to have any design or development skills.

They will provide you with everything you need to get started, including an image library, buttons, slideshows and social sharing icons.

Effective form builder

Form builder is known to be a very effective way to gather user details. Essentially, it is the best way to filter and reduce spam on contact form 7. 

It will let you build your form in any way you like. Even if you have no knowledge of programming or cms, you can still use the tools at hand to make a simple one.

Useful selection of widgets

It gives you access to a lot of different widgets that are great for promoting your business and growing your email list.

Tracking and reporting

If you are in a marketing position you will be aware that by tracking and reporting on your digital marketing campaigns, website activity and customer journeys you can optimise the performance of your online marketing efforts. 

This can be done via Google Analytics and other paid tools.

However, there is no one better placed to help with this than Instapage.

Integration options

Instapage offers integration with some of the most well-known and respected digital marketing platforms. 

This means you can have quick access to numerous features for your PPC, SEO, social media and web analytics all in one place.

Hosted system

Instapage makes it easy to create and publish websites. The hosted system makes it possible for you to just start creating your website. You can focus on your content while leaving the details of server-side programming in their hands. 

They have an easy dashboard that is simple to use for you and your clients, across all devices.

See also: Genesis Theme Review: Is It Worth Your Money in 2021?

What are the features of Instapage?

Instapage templates

With Instapage, creating a landing page couldn’t be easier. Choose from stunning templates designed by the experts and designers at Instapage. This will have your visitors and leads around the world clamoring for more.

With its drag and drop system, it’s a breeze to create stunning landing pages.  Instapage comes with a wide variety of ready-made templates that you can use for your digital advertising purposes. 

On top of this, it comes with a quick editor that allows you to edit existing templates or create your own from scratch. 

And if that’s not enough, Instapage also gives you the ability to preview what the landing page would look like on desktop, mobile and tablet devices. 

Each template consists of several editable sections and can be modified through the use of HTML, CSS, and JavaScript code.

The drag-and-drop landing page editor

Create visually stunning, conversion-optimized landing page templates that are mobile optimized using Instapage’s Dashboard drag-and-drop landing page editor.

The Instapage Drag-and-drop editor makes it easy to create beautiful landing pages that drive conversions. It’s perfect for non-designers. 

With over 100 pre-built high-converting templates, you can get started in minutes and be seeing results right away.

You can edit your webpage anytime and anywhere you want. This drag-and-drop landing page editor allows you to customize banner, text, video, and social media widgets without having any design or coding skills.

Customization options

Instapage has a range of customization options that allow you to change everything from font styles to the style and color of your website template. 

The analytics dashboard also includes a wide array of custom statistics options, including the ability to personalize your bounce-rate indicator.

You can add an additional page for customizing the look and feel of your landing page. Whether you’re adding a video background or uploading images, there are no limits to what you can do with your pages.


This is a feature that allow you to make changes (add, remove, center, or customize) your header and footer within Instapage.

They makes it simple to use a range of content blocks that are lightweight, easy to update, and SEO-friendly. 

The block system takes any kind of content you might want to display on your website and breaks it into manageable pieces that are easier to manage.

No one likes landing on a page that has no layout. Instablocks isolates your important content and gives you the freedom to change your design without impacting the rest of your pages.

Landing page widgets

Instapage widgets let you add interactive elements like countdown timers, site search bars, and subscription boxes to your landing page. 

This toolkit gives you the ability to fix errors, optimize conversions, and assess performance through real-time tracking so that you can continuously improve your page.

Instapage offers several pre-designed widgets that you can customize to fit your needs. There are some basic widgets you can add:

  • Headlines
  • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Vertical and Horizontal lines
  • Timers
  • HTML widgets

Mobile-friendly page designs

Instapage offers professional landing page design & build service that’s mobile-friendly, super-fast, and simple to use. 

This includes a complete library of high performing landing pages, including conversion focused homepage templates, sales page templates, squeeze pages, mobile responsive lead generation forms, event & funnel tracking templates, exit popup templates for capturing email subscribers.

What are the pros of Instapage?

1. Extremely easy and intuitive to use Pixel Perfect editor, and a drag-and-drop editor

Instapage is a cloud-based solution for creating high-quality responsive websites, landing pages, online storefronts and e-commerce storefronts for your business. 

The drag and drop editor allows you to create stunning and professional looking websites. With the pixel perfect feature, it ensures that every element of your design is exactly where it should be. 

Instapage even has a free plan which allows you to create portfolios or personal sites for free!

2. Mobile-responsive pages

While competitors like LeadPages have built their fortunes on creating as many templates and landing page elements as possible. Instapage has focused heavily on one core feature – mobile-responsive landing pages. 

When I say mobile-responsive, I really mean it – each template displays flawlessly across all devices.

3. Easy integration

The beautiful thing about Instapage is how easy it is to use and integrate with my existing websites.

I can’t tell you how many lead forms I have tried before that were hard and complicated to embed, or had integration issues.

4. Access to heatmaps

Instapage’s heatmaps are a tremendous function for any page builder to have. You get the ability to see how your prospects are actually scrolling through your pages. 

This gives you an inside look at what elements on your website are grabbing attention and which ones may need some more visibility. 

It’s a powerful tool for making sure you’re getting the most out of every page you build.

5. Collaboration features for teams

Instapage is a highly functional landing page builder that allows businesses to create, edit and host responsive landing pages. 

It has collaboration features that allow you to make changes and edits with the rest of your team through real-time preview.

See also: Divi Theme Complete Review 2021

6. Great customer service and help features

With a live chat available 24/7, Instapage has the best customer service of any tool we evaluated. 

The team is also quick to answer emails and in-app support requests, with an average turnaround time of under 30 minutes. 

The Instapage blog is also updated regularly with detailed guides, and if you sign up for the mailing list you can get access to free templates that are perfect for new users.

What are the cons of Instapage?

1. Instapage is more expensive than many of its competitors

Instapage provides you with a ton of features that you normally would have to pay an additional fee for. 

This website-vacuum comes at a much higher cost than its competitors, so if money is tight for you, it is not the best option. 

The platform will also not integrate with your existing design programs, so you are limited in what you can do with the templates that they offer.

2. Advanced features only available with costlier plans

Instapage limited the features to their free one, however even for that targeted user base it isn’t sufficient.

The free version is just enough to lure the users into purchasing a paid plan.

3. Fewer page widgets

The only real con to using Instapage to me is the fact that It allows for less page widgets.

While this isn’t a big deal, it’s worth mentioning since you won’t be able to play around with a lot of different widget designs on your landing pages.

This can make your landing page creation even more time-consuming depending on how many elements you want to add to your page. 

4. Slightly limited ecommerce options

Instapage is designed for those who have a product or service to offer, and want it marketed on the web. 

Unfortunately, they don’t tailor their hosting options for those seeking ecommerce solutions.

Instapage Pricing

I know this is the part you guys have all been waiting for patiently. I am very sure this Instapage review has given you an idea of what to expect from Instapage. 

However, if you are still having doubts about Instapage, you can try it for 14 days. Please, do note that you can only access the 14 days free trial by entering your payment details.

This is to ensure that you are automatically billed once it’s over. But if you are not satisfied, you can cancel it.

There are 2 different options if you are happy with the 14 says trial, they are the Enterprise plan and the  Business plan.

For the Business plan, Instapage will charge you a monthly fee of $199 or $149 if you want to pay annually.

However, for the Enterprise plan, you will need to contact the sales team to customize what you want to meet your personalized needs.

See also: Leadpages Review – Create Landing Pages That Convert With Ease


Is Instapage good?

Yes, Instapage is great for designing, building and testing landing pages.

What is Instapage used for?

Instapage is a cloud-based landing page software designed to make it easy to create, publish and A/B test high converting marketing pages without any technical skills required.

Can you really make money with Instapage?

Yes, Instapage is a great way to make a solid income online.

Whether you use it to build an email list or sell your own online products and services, there are people who make over $1 million a year using Instapage.


Instapage is a great tool for creating landing pages without hiring a designer or developer.

If you want more advanced features, including the ability to create web forms on your landing page, you’ll need to upgrade. 

With a clean design, lightning-fast load times and CSS-based templates, Instapage provides you with the tools to make your landing page design process a breeze. 

With different integrations for MailChimp, Shopify and Squarespace, this landing page builder is an ideal addition to every online marketer’s arsenal.

For more interesting reviews like this, check our other reviews or if you are thinking of starting a blog you can check this out!