Missinglettr Review: How To Create Unique Social Media Campaigns

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Do you love Automation? If you don’t, its time you do!

As a small business owner looking to get help, you have to embrace automation. Social media generally takes up ample time but using the right automation tools for your task, you can maintain your personal interaction. And this is where Missinglettr comes in! I’m very sure you must have been confused when you saw the word. I was, and always felt it was spelt wrongly, but that’s its actual spelling.

Missinglettr has been really helpful to me and is proving to be an effective way to maximize the engagement on my blog posts.

Do you want to know more about Missinglettr? Read on.

What is Missinglettr?

Missinglettr is relatively a new tool that creates automated strategic social media campaigns for every blog post you publish; thereby letting you focus on what’s really important. Missinglettr was founded by Benjamin Dell and emerged between January/February 2016. It sets up a quality social marketing campaign for your blog posts and runs for a whole year. This means that over the next 12 months, your campaign content is automatically sent to all your social profiles, thereby driving traffic back to your site and increasing engagement across your social channels. It is most ideal for founders, marketers, bloggers, and writers.

Missinglettr reads through your blog post and detects the important highlights using a technology called ‘Natural Language Processing’, and then creates the marketing campaign for your blog posts.

Missinglettr struggles

The greatest struggle of Missinglettr at the moment is a self-imposed and technical one. Due to the fact that Missinglettr is a relatively new startup, its founders are seeking out unscalable activities that will help them understand their customers better while evolving the product based on quantifiable demand.

How to setup Missinglettr

Note that Missinglettr works with Twitter, LinkedIn, Google Plus, and Facebook. Using Missinglettr is quite easy and can be broken down into three steps.

Step 1

Begin by setting up your account and adding your blog’s URL or RSS feed. Connect your social accounts.

Step 2

After connecting your social accounts, Missinglettr will be checking your blog and once it detects a newly published blog post, it will create a campaign consisting of excerpts from the blog post including images, after which you will receive an email notification asking you to review it.

Step 3

You need to review and approve all campaigns before they are activated. Your article will determine the type of suggested tweets you will get. It will likely be segmented into different days to include reminders in your article. You can also edit the remaining tweet, changing the text, image, and hashtags. Once you are done reviewing the tweets, you can approve the whole campaign.

What are the features of Missinglettr?

From all we have learnt so far, we have already established the fact that Missinglettr is mostly for social media marketing. Some of its key features include;

  • Missinglettr helps you save ample time and can be used for conversion tracking
  • It has some templates you can customize to match your brand
  • Helps with multi-account management
  • Automated publishing
  • It has great analytics
  • Does content management and post scheduling

What are the Pros and Cons to using Missinglettr?


  1. Missinglettr makes you more consistent in sharing your content across your social media accounts.
  2. It automatically sets up a multi-post campaign for a single blog post and can tweak/customize each of these posts before their campaign is published.
  3. It allows you to connect your blog’s URL/ RSS feed.
  4. It makes publishing and scheduling faster as the app is regularly updated.
  5. It acts as a personal campaign manager, as it lets you reach people interested in your area of blogging.
  6. It helps you create regular content in the form of content-heavy blogs


  1. You will have to copy and paste the Facebook posts and this can be annoying.
  2. It is limited to just LinkedIn, Facebook, and Twitter.
  3. Its hashtag research tool isn’t particularly great as it doesn’t give relevant hashtags.

How much does Missinglettr tool cost?

Missinglettr pricing plan starts at $15 per month and varies for individuals and teams. It has a free plan that has a social profile, links one site, and has 2 campaigns per month. Its individual plan has premium features that let you manually add campaigns for past articles on your blog, and also include additional social profiles. Missinglettr’s Team plan is ideal for agencies and has a 30-day free trial.

The free plan will be great for you only if you care about promoting your site and rarely publish blog posts.

Final thoughts

Let’s do a quick rundown of all we have learnt today about Missinglettr. We talked about the need for you to embrace automation as a small business owner, and use Missinglettr to maximize engagement on our blog posts.

Missinglettr is a tool that lets you focus on important things, as it creates automated media campaigns for blog posts you publish and allows you to publicize your blog post regularly via social media over a year. It is a great fit for Google Plus, Twitter, LinkedIn, and Facebook, and has a lot of benefits some of which includes the fact that it saves you ample time, is very easy to set up and use, gives you engaging and visual tweets, and sustains your blog post all through a year, amongst others.

We learnt that setting up Missinglettr is quite easy and involves you setting an account and adding your blog’s URL while connecting it to your social accounts and letting it check your blog to detect newly published blog posts to create campaigns.

Missinglettr has a free plan that is limited, and also an individual and teams plan with their pricing starting at $15 per month.

I hope you enjoyed learning a little more about Missinglettr and can effectively use it now? Feel free to begin using its 30 days trial package today.