Looking to drive more traffic to your website? Then search engine optimization (SEO) is the one for you!
A major part of the traffic generated daily on Google comes from search engines. There are a lot of information about SEO online, some of which are false. Getting to identify the SEO tactics to dwell on might be confusing.
Don’t fret! I will be giving you some tactics to not just drive traffic to your website, but also generate revenue.
Feature in roundups
When a group of experts answer a specific question on a post, we call that “Roundups”.
These posts are great as they introduce you to a new audience, allow you get backlinks, and establish you as an authority/expert. Cool, right?
A major constrain is the fact that you can only get roundups requests if you are already a known authority in your field.
But then, must you wait for the invite? Offer your expertise to them.
To make yourself discoverable, there are two methods you can adopt;
The outreach approach
To begin, set up Google Alerts for your industry and roundup.
Upon receiving a roundup post alert, thank the poster via email, while adding some insight.
Round up by requesting they reach out if in need of an expert opinion in the future.
This will help give you an edge over others.
The inbound approach
Create a separate page for informing visitors of your availability for roundup requests. You can also set up a separate email to answer all related roundup request queries.
Doing this makes you visible when there’s a search for roundup post experts.
Also ensure you are available for interviews as you get new backlinks to your site.
Acquire industry publications recurring contributions
Guest blogging, when properly done can generate massive website traffic, but getting industry publications has more benefits.
It gives you a ‘name’ and fosters a healthy business relationship.
If searching for publications you can write for, try Alltop.
To get a list of relevant top blogs and publications, type a relevant keyword in your industry.
Contact these blogs and publications to make a pitch, ensuring you create a portfolio, update your Twitter bio to a columnist, and leave detailed comments on their articles.
After this, send an outreach email.
Revise outdated content
Start by fine-tuning your already published content and knowing their ranking in Google search results.
To do this, I recommend using Google Search Console as it is way faster.
To update the pages with lesser ranking with additional content, you can either replace the old content with new data, or you expand and make the post more detailed.
Using this tactic is good as;
- Longer thorough content will surpass shallow content
- Updating the content to your poor performing old pages pushes Google to increase the post’s visibility.
Identify the people ranking for your target words.
The structuring of your content is key to your content ranking. Your content should be such that can answer the question of online researchers.
Make your content fresh
You must have noticed that whenever you search for answers online, Google gives you answers from recently published articles.
This is because Google takes into account the last time the content was edited, its relevance, and how recent the edit is.
Note that the page has to be old, and if you change a newly published page, it doesn’t count as fresh.
This tactic is great as it doesn’t take up your time since it’s an already written work.
You may also change the date of publication and add a note to the top of the post showing that it was updated.
Get content listing
If you have ever gotten featured on a best of or weekly newsletter list, you will understand how fulfilling it is.
Contact the authors of featured sites, sending them a link to your best content whilst persuading them to include your site in their post.
You can also get your link placed in top newsletters to increase its chances of being used for other publications. But first, ensure that your content is above standard.
Having a popular newsletter feature your content can get you backlinks from readers of the newsletter, particularly bloggers.
Using either email or Twitter, contact the creators of these newsletters sending your link and explaining the value of your post to their readers.
Link to content influencers
Unlike the belief that linking to websites will negatively impact your search rankings, it actually improves search rankings and helps you add value to your readers.
Linking to influencers builds business relationships and helps get your content shared.
You can draft an influencers list, identify their resources, publish your content with a link to the resource, and inform them of the feature.
This increases the chances of your content getting shared.
Include few “quick share” links to the post on social media.
Get internal backlinks
Not all your site posts are being visited.
Create backlinks to your underperforming content internally, using Google Search Console to achieve this.
Locate popular pages on your site and add relevant internal links to the underperforming pages, focusing on keywords.
Identify your mentions
Sometimes, you may stumble on pages where your business, product, or content was mentioned but not linked.
Request the writer links you to the post. This is great for acquiring backlinks.
To identify posts where you have been mentioned;
Identify mentions not linked
Though exhausting, identifying pages where you have been mentioned but not linked is achievable.
Begin by getting backlinks from all mentions not linked.
Search for your brand name on Google, leaving out your social media profiles, domain name, and common referral links.
Send a short personalized email to the writers, listing the page mentions and ask them for the links.
Endeavor to ignore spammy sites, sites that duplicate your content, and the ones that tag your brand.
Look out for mentions
Work towards getting notified of any future unlinked mentions.
You can opt for paid social media monitoring tools like Buzzsumo. It gives you control over alerts. But if on a budget, use Google Alerts. The only difference is that you will have to manually check for mentions.
Upon receiving a mention alert, conduct a manual check on the site to see if there is a link to your page.
If not linked, contact the author or website owner, checking the Contact Us page for an email address. If there isn’t any, reach out to the writer via social media.
Ensure you contact them immediately.
To get the best from search engine optimization (SEO), you need to invest time.
Ensure your site is found by relevant blogs.
The SEO tactics listed will help drive traffic to your site. Utilize them!