Conversion Rate Optimization (CRO) involves optimizing your website or landing page experience. The goal of conversion rate optimization is to make your website visitor take desired actions on your web page.
Relying on only online traffic for your website is not the best thing to do. If you are not able to capture your website visitors in your conversion funnel the first time they land on your page, you have a low chance of bringing them back to take the desired action.
You can improve your conversions through effective conversion rate optimization campaigns.
Apart from saving your time, a good conversion rate optimization will also help you save money and marketing efforts. It will also allow you to explore and implement new growth strategies that you did not know.
In a nutshell, conversion rate optimization helps you to have a better understanding of how your website visitors use your website. It also gives you insights into your customers’ behavior. This gives you the information you need to improve your website user experience.
Conversion Rate Optimization is a process that should not be ignored or abandoned. It is an ongoing learning and optimizing process.
How Websites Benefit From Conversion Rate Optimization
In this section, we will look at four areas of your website that can benefit from conversion rate optimization.
1. Homepage
Your website’s homepage is important for conversion rate optimization. Apart from giving your website visitors the first impression about your website, it is also an avenue to retain your website visitors and help them navigate your website.
You can achieve this by providing links to the specific information they need, such as product information or a signup button. You can also include a chatbot to attend to questions that your visitors ask while browsing through your website.
2. Pricing Page
Your website’s pricing page can either make or break your conversion rate. An effective CRO can help your pricing page convert visitors into paying customers. You can achieve this by modifying the pricing intervals, describing the features of the product concerning each price, and including contact details (such as a phone number) that the visitors can use to get a price quote.
3. Blog Section
If used correctly, a blog offers numerous opportunities for you to boost your conversion rate. Apart from publishing helpful and informative content in your niche, your blog can use conversion rate optimization to turn your readers into leads.
The best way to achieve this is by including calls-to-action (CTA) throughout your article. You can also ask your readers to submit their email addresses to get a free ebook or report about an issue that interests them.
4. Landing Pages
Landing pages are designed to make people take the desired action. For instance, you can optimize an event landing page with last year’s event’s video to encourage people to register for this year’s event.
If you use your landing page for giving visitors a free resource, you can optimize it with preview content from that resource. This will help you get more downloads.
Now that you know the areas of your website that can benefit from conversion rate optimization, you may be wondering what you need to do to boost your conversion rate.
Let us check that out.
How You Can Increase Your Conversion Rate
When you use conversion rate optimization best practices, you will get better results right from the beginning. This means you will not have to start all over.
Highlighted below are some proven practices that you can use to increase your website’s growth. These practices will teach you how you can do conversion rate optimization.
1. Identify who your potential customers are
Figure out who your customers are. It is also helpful to know those that do not belong in your target market.
Your focus should be to ensure that your marketing message finds the right target. The message must be specific and must meet the need of your ideal customer. It must also be compelling enough so that your customer can take the action you want him or her to take.
2. Gather and analyze data
Use Google Analytics (and other conversion rate optimization tools such as Hello Bar and Crazy Egg) to track essential KPIs on your website. Be on the lookout for patterns as you gather these data.
Find out where most of your customers find your website from. Did they land on your website from Twitter? Did they read your About page before checking out your products?
You can use the information you gather from these analyses to improve your website’s conversion rates.
3. Carry out A/B tests
If you do not want to leave any money on the table, then the A/B test is a strategy that you should not ignore.
You can use tools like Crazy Egg to run A/B tests. Tools like this will save you from the stress of going through the data yourself. You will instantly know the variant that’s getting the highest amount of traffic even before concluding the test.
4. Know your visitors’ journey through your website
Knowing the exact journey your visitors took on your website can give you lots of useful data. Which content are they reading? Do they read your blog posts? Are they following you on social media? For how long do they browse each web page?
Knowing the answers to these questions will help you know the areas to improve on your website; thereby boosting your conversion rate.
5. Guide your customers to take your desired actions
Use calls-to-action and directional indicators to guide your customers throughout their journey on your website. Ensure you place your calls-to-action, arrows, and navigational panels at strategic places that will make it easy for your visitors to take action.
3 Conversion Rate Optimization Rate Mistakes That You Must Avoid
Despite the numerous information about conversion rate optimization that are on the internet, internet marketers and business owners still make some mistakes.
Here are three mistakes that you need to avoid if you want to boost your conversion rate:
1. Absence of positive emotional response
Ensure to use a positive story to portray the benefits of what you’re writing about in your copy. This will help your reader to see himself enjoying the benefits that your product or service has to offer.
2. Lack of mobile-first strategy
At least 50 percent of visitors that will land on your website will do so from their mobile devices. This means you need to make your website or store mobile-friendly so that you can win more customers.
3. Slow website speed
Website speed can make or break your website’s conversion rate. If your web page fails to load within 2 seconds, you will end up losing prospective customers.
Final Thoughts
Conversion rate optimization is very important; most especially for business owners that want to achieve their business goals.
You can generate more sales and also become an authority in your industry by adopting an effective conversion rate optimization.
Although it takes time. However, once you have the necessary data, you will be able to improve your business’s conversion rates and boost your revenue.
So, where should you start from?
Try to understand the meaning of conversion rate optimization and how it can benefit your website. Implement the conversion rate optimization tips that we discussed in this article and also avoid the common pitfalls. Use the best CRO tools to gather and analyze data so that you can convert more visitors to customers.