{"id":157,"date":"2021-04-22T00:11:00","date_gmt":"2021-04-22T04:11:00","guid":{"rendered":"http:\/\/blogamigo.com\/?p=157"},"modified":"2021-07-22T18:08:05","modified_gmt":"2021-07-22T22:08:05","slug":"wordpress-split-testing-tools","status":"publish","type":"post","link":"https:\/\/blogamigo.com\/wordpress-split-testing-tools\/","title":{"rendered":"6 Best WordPress Split Testing Tools to Increase Your Conversion Rate Optimization"},"content":{"rendered":"\n

Just like Charles Dickens wrote in his famous novel \u2018Oliver Twist\u2019, we always \u201cwant some more\u201d.<\/strong><\/p>\n\n\n\n

Irrespective of our profession, there is always a hunger for more achievement, sales, revenue, and customers.<\/p>\n\n\n\n

As a blogger or entrepreneur, one proven way to get the most is by boosting your site\u2019s traffic and doing more <\/em>with the traffic already generated.<\/p>\n\n\n\n

You already know the importance of split testing!<\/p>\n\n\n\n

Contrary to popular opinion, split testing isn\u2019t as complicated as it earlier was.<\/p>\n\n\n\n

Split testing helps utilize traffic generated as it finds the variations of your landing pages and increases your conversion rate by giving you the tools to optimize your existing content.<\/p>\n\n\n\n

I will be sharing some of the best split testing tools available at the moment.<\/p>\n\n\n\n

Let\u2019s get started!<\/p>\n\n\n\n

1. Google Optimize<\/a><\/strong><\/h2>\n\n\n\n
\"Google
Google Optimize<\/figcaption><\/figure>\n\n\n\n

This is a free split testing tool from Google that works with all your WordPress content. Its operation is technical and would need a certain level of knowledge.<\/p>\n\n\n\n

You can start running split tests once you get your snippets in place. Simply paste in a URL to run the tests.<\/p>\n\n\n\n

With Google Optimize, you can run three different types of tests namely the Redirect test, Multivariate test<\/strong>, and A\/B test.<\/strong><\/p>\n\n\n\n

Upon the creation of your variants, you can set up a series of visitors targeting, including behavior and geo-targeting.<\/p>\n\n\n\n

While gathering data on your tests, you can view them either within the Google Optimize interface or the normal Google Analytics interface.<\/p>\n\n\n\n

Pricing<\/h4>\n\n\n\n

Google Optimize pricing is free and ideal for website owners. It equally has a paid enterprise plan.<\/p>\n\n\n\n

2. Instapage<\/a><\/h2>\n\n\n\n
\"Instpage\"
Instpage<\/figcaption><\/figure>\n\n\n\n

This is a standalone landing page builder tool that easily integrates with WordPress and includes user-friendly split testing.<\/p>\n\n\n\n

A major constrain is the fact that it works only for Instapage created landing pages, and it\u2019s quite expensive.<\/p>\n\n\n\n

To create a split test using Instapage, create your landing page variation by either cloning an existing landing page or building a brand new landing page from scratch.<\/p>\n\n\n\n

You can view the data as they come directly on your Instapage dashboard, as well as adjust the traffic split between the different page variations:<\/p>\n\n\n\n

Pricing<\/h4>\n\n\n\n

Instapage pricing plan starts at $69 per month.<\/p>\n\n\n\n

3. SiteGainer by Symplify<\/a><\/h2>\n\n\n\n
\"Symplify\"
Symplify<\/figcaption><\/figure>\n\n\n\n

SiteGainer is the most expensive split testing tool available. I mean for a tool to cost well over \u20ac199!!<\/p>\n\n\n\n

Its price grants you access to some unique features and multivariate testing functionality.<\/p>\n\n\n\n

If on a budget, SiteGainer\u2019s isn\u2019t ideal for you as its pricing is very high and not feasible for some people.<\/p>\n\n\n\n

You can set up test variations with SiteGainer using either its drag and drop editor or direct JavaScript code changes.<\/p>\n\n\n\n

It allows you create survey pop-ups and email opt-ins, view visitors’ activities on your site, and add personalization to your site.<\/p>\n\n\n\n

If deeply into optimization and want to be able to personalize your content to increase your conversion rates, SiteGainer is definitely for you.<\/p>\n\n\n\n

Pricing<\/strong><\/p>\n\n\n\n

SiteGainer pricing starts from \u20ac199 per month for up to 50,000 individual visitors.<\/p>\n\n\n\n

4. Thrive Optimize<\/a><\/h2>\n\n\n\n
\"\"
ThriveThemes<\/figcaption><\/figure>\n\n\n\n

Made from Thrive Themes, Thrive Optimize is a popular split testing plugin used to create a split test.<\/p>\n\n\n\n

It lets you create unlimited tests using unlimited variations.<\/p>\n\n\n\n

To create a new split test, duplicate an existing Thrive Architect content, and effect the necessary changes. Pick your goal and then collect data.<\/p>\n\n\n\n

Thrive Optimize when setup, can automatically use the winning variation after certain criteria are met.<\/p>\n\n\n\n

Traffic can be divided between the variations to get the precise split needed.<\/p>\n\n\n\n

Its unlimited tests let you optimize subscriptions and revenue.<\/p>\n\n\n\n

Pricing<\/h4>\n\n\n\n

Thrive Themes has a membership fee of $19\/monthly, which is paid annually.<\/p>\n\n\n\n

Thrive Architect pricing starts at $127 for a bundle and $67 for existing users who want a standalone plugin.<\/p>\n\n\n\n

Using Thrive Optimize<\/h4>\n\n\n\n

Thrive Optimize is easy to use especially for split testing your WordPress content, as that is the only content it works with.<\/p>\n\n\n\n

It is an add-on for Thrive Architect, meaning that you will need both plugins installed for it to work.<\/p>\n\n\n\n

If looking to test content beyond WordPress pages, Thrive Optimize may not be ideal.<\/p>\n\n\n\n

5. Leadpages<\/a><\/h2>\n\n\n\n
\"Leadpages\"
Leadpages<\/figcaption><\/figure>\n\n\n\n

Leadpages is a popular non-technical standalone lead generation tool and landing page builder.<\/p>\n\n\n\n

It includes an easy A\/B testing functionality tool to its landing page builder, and its A\/B testing functionality is quite similar to Thrive Optimize.<\/p>\n\n\n\n

You can also create all landing page using the Leadpages.<\/p>\n\n\n\n

Before making a choice of testing too, note that Leadpages\u2019 A\/B tests works only for the landing pages created via the Leadpages interface<\/p>\n\n\n\n

Pricing<\/h4>\n\n\n\n

The Leadpages plan starts at $19 per month, and a $48\/monthly plan to gain access to its A\/B testing functionality.<\/p>\n\n\n\n

This is quite on the high side and should be given deep thoughts, weighing its relevance to the content.<\/p>\n\n\n\n

6. Nelio A\/B Testing<\/a><\/h2>\n\n\n\n
\"Nelio
Nelio testing<\/figcaption><\/figure>\n\n\n\n

This is the most flexible and versatile conversion optimization service for WordPress. It permits you to test your entire WordPress site, ranging from widgets, menus, themes, etc.<\/p>\n\n\n\n

It also tests your content working with pages, posts and custom post types.<\/p>\n\n\n\n

Tests and data can be viewed within your WordPress dashboard, as against using a separate interface.<\/p>\n\n\n\n

Pricing<\/h4>\n\n\n\n