{"id":206,"date":"2020-12-23T04:11:36","date_gmt":"2020-12-23T09:11:36","guid":{"rendered":"http:\/\/blogamigo.com\/?p=206"},"modified":"2021-07-22T14:10:38","modified_gmt":"2021-07-22T18:10:38","slug":"content-marketing-statistics-trends","status":"publish","type":"post","link":"https:\/\/blogamigo.com\/content-marketing-statistics-trends\/","title":{"rendered":"Content Marketing Statistics And Trends You Need To Know"},"content":{"rendered":"\n

Ever wondered how to build your site through content marketing?<\/p>\n\n\n\n

As the day goes by, Content marketing becomes more popular.<\/p>\n\n\n\n

Various pages and sites including Google trends<\/a> clearly indicate an increase in content marketing.<\/p>\n\n\n\n

But first, what do you know about Content marketing?<\/p>\n\n\n\n

I will be taking you through the meaning of content marketing, the businesses using it, and the type of content that works best for them.<\/p>\n\n\n\n

Content marketing: The definition<\/h2>\n\n\n\n

What do you know about the history of content marketing?<\/p>\n\n\n\n

This great marketing strategy has over time been defined and explained by scholars, business experts and marketers at large.<\/p>\n\n\n\n

Content marketing has been defined as the process of creating valuable and relevant content for the sole purpose of attracting, engaging, and retaining a clearly defined target audience with the aim of generating revenue.<\/p>\n\n\n\n

It can also be seen as a branch of marketing involved in the creation and distribution of online materials to stimulate the interest of its target audience towards its products or services.<\/p>\n\n\n\n

There have been a lot of misconceptions as to whether content marketing is the same as advertising.<\/p>\n\n\n\n

Both are entirely different. In fact, content marketing is the opposite of advertising.<\/p>\n\n\n\n

While advertising is aimed at interrupting and distracting, content marketing focuses on attracting and assisting.<\/p>\n\n\n\n

Advertising is done through TV ads, and content marketing via blog posts, ebook, et cetera.<\/p>\n\n\n\n

Adverts are sometimes intentionally avoided and seen as annoyingly disturbing, especially as they pop up in-between activities such as watching the television or listening to your favorite radio station.<\/p>\n\n\n\n

This isn\u2019t the case for content marketing, which is seen as not being promotional, but educational.<\/p>\n\n\n\n

It builds trust from customers in an exceedingly exceptional way.<\/p>\n\n\n\n

This can be said to be one of the numerous reasons why it is gaining popularity.<\/p>\n\n\n\n

On a side note, ensure your content provides useful and relevant value to your new and existing customers, and can help them solve their issues.<\/p>\n\n\n\n

Inception of content marketing<\/h2>\n\n\n\n

Contrary to the belief that content marketing recently evolved, content marketing has always been around since time immemorial.<\/p>\n\n\n\n

Entrepreneurs and business owners began applying content marketing techniques in the late 19th century, taking advantage of technological advances in communication.<\/p>\n\n\n\n

From Benjamin Franklin promoting his printing business by issuing the Poor Richard\u2019s Almanack <\/em><\/strong>in 1732 <\/em><\/strong>to Procter & Gamble broadcasting a radio serial drama in 1933, content marketing has always been practiced, but then, it didn\u2019t have its present name.<\/p>\n\n\n\n

The only difference is the fact that it is presently digitalized as against the manual method previously adapted.<\/p>\n\n\n\n

Reasons why Content marketing is ideal for you<\/h2>\n\n\n\n

Deciding to adopt content marketing strategy for your business is something that needs to be carefully thought and weighed.<\/p>\n\n\n\n

Besides the fact that it helps attract your target audience, there are a lot of reasons why you may need to adopt content marketing strategy, some of which are;<\/p>\n\n\n\n