Looking to drive more traffic to your website? Then search engine optimization (SEO) is the one for you!<\/p>\n\n\n\n
A major part of the traffic generated daily on Google comes from search engines. There are a lot of information about SEO online, some of which are false. Getting to identify the SEO tactics to dwell on might be confusing.<\/p>\n\n\n\n
Don\u2019t fret! I will be giving you some tactics to not just drive traffic to your website, but also generate revenue.<\/p>\n\n\n\n
Shall we?<\/p>\n\n\n\n
When a group of experts answer a specific question on a post, we call that \u201cRoundups\u201d.<\/p>\n\n\n\n
These posts are great as they introduce you to a new audience, allow you get backlinks, and establish you as an authority\/expert. Cool, right?<\/p>\n\n\n\n
A major constrain is the fact that you can only get roundups requests if you are already a known authority in your field.<\/p>\n\n\n\n
But then, must you wait for the invite? Offer your expertise to them.<\/p>\n\n\n\n
To make yourself discoverable, there are two methods you can adopt;<\/p>\n\n\n\n
To begin, set up Google Alerts for your industry and roundup.<\/p>\n\n\n\n
Upon receiving a roundup post alert, thank the poster via email, while adding some insight.<\/p>\n\n\n\n
Round up by requesting they reach out if in need of an expert opinion in the future.<\/p>\n\n\n\n
This will help give you an edge over others.<\/p>\n\n\n\n
Create a separate page for informing visitors of your availability for roundup requests. You can also set up a separate email to answer all related roundup request queries.<\/p>\n\n\n\n
Doing this makes you visible when there\u2019s a search for roundup post experts.<\/p>\n\n\n\n
Also ensure you are available for interviews as you get new backlinks to your site.<\/p>\n\n\n\n
Guest blogging, when properly done can generate massive website traffic, but getting industry publications has more benefits.<\/p>\n\n\n\n
It gives you a \u2018name\u2019 and fosters a healthy business relationship.<\/p>\n\n\n\n
If searching for publications you can write for, try Alltop.<\/p>\n\n\n\n
To get a list of relevant top blogs and publications, type a relevant keyword in your industry.<\/p>\n\n\n\n
Contact these blogs and publications to make a pitch, ensuring you create a portfolio, update your Twitter bio to a columnist, and leave detailed comments on their articles.<\/p>\n\n\n\n
After this, send an outreach email.<\/p>\n\n\n\n
Start by fine-tuning your already published content and knowing their ranking in Google search results.<\/p>\n\n\n\n
To do this, I recommend using Google Search Console as it is way faster.<\/p>\n\n\n\n
To update the pages with lesser ranking with additional content, you can either replace the old content with new data, or you expand and make the post more detailed.<\/p>\n\n\n\n
Using this tactic is good as;<\/p>\n\n\n\n
Identify the people ranking for your target words.<\/p>\n\n\n\n
The structuring of your content is key to your content ranking. Your content should be such that can answer the question of online researchers.<\/p>\n\n\n\n
You must have noticed that whenever you search for answers online, Google gives you answers from recently published articles.<\/p>\n\n\n\n
This is because Google takes into account the last time the content was edited, its relevance, and how recent the edit is.<\/p>\n\n\n\n
Note that the page has to be old, and if you change a newly published page, it doesn\u2019t count as fresh.<\/p>\n\n\n\n
This tactic is great as it doesn\u2019t take up your time since it\u2019s an already written work.<\/p>\n\n\n\n
You may also change the date of publication and add a note to the top of the post showing that it was updated.<\/p>\n\n\n\n
If you have ever gotten featured on a best of<\/strong> or weekly newsletter<\/strong> list, you will understand how fulfilling it is.<\/p>\n\n\n\n Contact the authors of featured sites, sending them a link to your best content whilst persuading them to include your site in their post.<\/p>\n\n\n\n You can also get your link placed in top newsletters to increase its chances of being used for other publications. But first, ensure that your content is above standard.<\/p>\n\n\n\n Having a popular newsletter feature your content can get you backlinks from readers of the newsletter, particularly bloggers.<\/p>\n\n\n\n Using either email or Twitter, contact the creators of these newsletters sending your link and explaining the value of your post to their readers.<\/p>\n\n\n\n Unlike the belief that linking to websites will negatively impact your search rankings, it actually improves search rankings and helps you add value to your readers.<\/p>\n\n\n\n Linking to influencers builds business relationships and helps get your content shared.<\/p>\n\n\n\n You can draft an influencers list, identify their resources, publish your content with a link to the resource, and inform them of the feature.<\/p>\n\n\n\n This increases the chances of your content getting shared.<\/p>\n\n\n\n Include few \u201cquick share\u201d links to the post on social media.<\/p>\n\n\n\n Not all your site posts are being visited.<\/p>\n\n\n\n Create backlinks to your underperforming content internally, using Google Search Console to achieve this.<\/p>\n\n\n\n Locate popular pages on your site and add relevant internal links to the underperforming pages, focusing on keywords.<\/p>\n\n\n\n Sometimes, you may stumble on pages where your business, product, or content was mentioned but not linked.<\/p>\n\n\n\n Request the writer links you to the post. This is great for acquiring backlinks.<\/p>\n\n\n\n To identify posts where you have been mentioned;<\/p>\n\n\n\n Though exhausting, identifying pages where you have been mentioned but not linked is achievable.<\/p>\n\n\n\n Begin by getting backlinks from all mentions not linked.<\/p>\n\n\n\n Search for your brand name on Google, leaving out your social media profiles, domain name, and common referral links.<\/p>\n\n\n\n Send a short personalized email to the writers, listing the page mentions and ask them for the links.<\/p>\n\n\n\n Endeavor to ignore spammy sites, sites that duplicate your content, and the ones that tag your brand.<\/p>\n\n\n\n Work towards getting notified of any future unlinked mentions.<\/p>\n\n\n\n You can opt for paid social media monitoring tools like Buzzsumo<\/a>. It gives you control over alerts. But if on a budget, use Google Alerts<\/a>. The only difference is that you will have to manually check for mentions.<\/p>\n\n\n\n Upon receiving a mention alert, conduct a manual check on the site to see if there is a link to your page.<\/p>\n\n\n\n If not linked, contact the author or website owner, checking the Contact Us <\/strong>page for an email address. If there isn\u2019t any, reach out to the writer via social media.<\/p>\n\n\n\n Ensure you contact them immediately.<\/p>\n\n\n\n To get the best from search engine optimization (SEO), you need to invest time.<\/p>\n\n\n\n Ensure your site is found by relevant blogs.<\/p>\n\n\n\n The SEO tactics listed will help drive traffic <\/a>to your site. Utilize them!<\/p>\n","protected":false},"excerpt":{"rendered":" Looking to drive more traffic to your website? Then search engine optimization (SEO) is the … <\/p>\nLink to content influencers<\/h2>\n\n\n\n
Get internal backlinks<\/h2>\n\n\n\n
Identify your mentions<\/h2>\n\n\n\n
Identify mentions not linked<\/h3>\n\n\n\n
Look out for mentions<\/h3>\n\n\n\n
Conclusion<\/h2>\n\n\n\n