You don’t need to tell me! I know how tiring it is pinning images to Pinterest. Argh! My head practically hurts at the thought of it.
I used to avoid anything that would take me to Pinterest, outside going to get tips on dress styles and overall health tips, but immediately I started using Pinterest as a marketing tool to generate traffic on my blog, I knew I needed help and regretted not taking the application serious. You will also regret your decision to be indifferent if you don’t take into cognizance the usefulness of Pinterest as a marketing tool.
Today, you will learn how to use a tool called Tailwind to maximize your reach, discover and publish relevant content, and measure your Pinterest performance.
What is the meaning of Tailwind?
I have always known Tailwind as a scheduling tool for Pinterest but then, it’s more of an all-in-one marketing toolkit for quickly uploading images, measuring and analyzing pins performance, reaching a new audience, amongst others. Although with features mainly for Pinterest, I recently noticed Tailwind now includes Instagram scheduling and publishing.
Scheduling and publishing
You will love this feature as it’s a time-saver and lets you upload all your content in bulk and use the Tailwind scheduler to spread your posts, instead of pinning a pin at a time.
The first thing you need to do is to upload your content into Tailwind, and save images from anywhere on the web using the handy web browser extension. This means that instead of pinning an image directly to Pinterest, you could save the image to Tailwind.
You may be wondering how it saves time. Well, Tailwind saves time by letting you post images at once and also save to drafts for later, unlike the normal Pinterest that ensures you share an image, and then having you repeat the pinning process several times. Even at that, Tailwind lets you either post to several boards immediately or schedule to post over several days.
With time and constant practice, you will discover other methods of uploading images to Tailwind besides using the web browser extension. I sometimes create pins from Dropbox, bulk upload images directly into Tailwind from my computer, and also schedule re-pins straight from Pinterest.
Now that you are done uploading and saving your images to Tailwind, it is time to work on your publishing schedule. You can specify the days and times your pins will be published using Tailwind’s Smart Scheduler. The good thing about this option is that you can have as many time-slots per day as desired. You will definitely love the way Tailwind suggests optimal publishing times, as it analysis when people are most active on Pinterest.
If you are confused as to what time works best, look carefully to notice the smart suggestions from Tailwind with dotted time-slots. You will also notice that upon accepting a suggested time-slot, it will turn green. Tailwind also lets you add your own time slots, and these are colored gray.
Analytics and reporting
You must be quite a pro by now. Kudos to you! We are now going to be looking at Tailwind’s analytics and reporting techniques. Tailwind has been able to build solid Pinterest analytics into its dashboard using the official Pinterest API, so you can measure and analyze your performance.
You will find that you can track trends both at the profile, board, and individual pin level. For Profile performance, you will be able to see weekly totals for pins, comments, re-pins, and Pinterest followers. You will also find that you can analyze Virality and Engagement levels over time from underneath to ensure your pins are booming. You will be able to see your 30-day average and current scores in the results.
On the Board Insights level, you will be able to choose between different filters as well as see the Total and Last 7 days insights for comments, pins, and followers as well as the Virality and Engagement scores. You will also be able to the data by each column.
Lastly, there is the Pin Inspector which lets you drill into the performance of individual pins, and also has its data displayed in a tabular format. You will notice how it lets you click on the Re-pins, Board, Pin, Comments, and Date Pinned columns to sort your pins, and also use its search bar to search for any pin.
I love that it doesn’t stress you with searches but narrows your search by category, board, or your website.
Outside all the points mentioned, if there is one thing I appreciate about Tailwind, it should be how it delivers a free high-level performance summary to my inbox every week. Its analytics and reporting functionality will make it easier for you to understand how your Pinterest content is performing.
How to monitor Pinterest
Wow! We have really covered a lot and will soon be winding down. Now that you have learned everything pertaining to Pinterest, it is time you learn how to monitor your content on Pinterest. The good news is that connecting Google Analytics to your Tailwind account gives you the opportunity to monitor your domain and track your content performance organically on Pinterest.
You can use the Insights tab to view your daily average of Pins from the past 7 days. You will likely also notice the Organic report which shows the performance of your latest pins, and the Word Cloud, which will help you with your Pinterest optimization and also identify common keywords and topics used in your content.
If you have ever longed for a friendly, collaborative, and spam-free community where you will get to meet people of like minds and share your content, you are definitely one of the reasons why Tailwind Tribes was created. It solves the problem of displaying your content to the right people and finding a steady supply of high-quality content to share.
Do you know one great advantage of Tailwind tribes? It makes it easy for you to meet new influencers as it has way over 4,000 tribes to choose from.
Finding a Tribe
I am pretty sure you are already perplexed as to how you will find a tribe. It’s quite easy I must say. There’s a Find a Tribe tab that lets you search for Tailwind Tribes using tags, keywords, or category. Before joining a tribe, I advise you to check the tribe’s content, total number of tribe mates, rules, and the number of re-shares on content added to ensure it is ideal for you. Once accepted, you can begin adding content to the tribe using the Tailwind Browser Extension.
For bloggers and businesses with up to 100 employees, Tailwind’s pricing starts at $9.99/month for each account and includes all the features we already discussed, as well as access to five Tailwind tribes, and 30 monthly tribe submissions.
You will notice that for each account, there is an option of using either a Pinterest or an Instagram profile. If you desire to use both, this will cost you $19.98/monthly. The good news is that you can start with a free trial before using Tailwind’s paid plans.
Let’s conclude by doing a quick rundown of everything we have learned. We started off by saying that Tailwind is a scheduling tool for Pinterest that quickly uploads images, measures, and analyzes pins performance, as well as help reach new audience. We also talked about Tailwind tribes and I gave you reasons why you should ensure you belong to one.
Tailwind has not only eradicated the stress of posting regular content to Pinterest but has also created a complete toolkit to help bloggers and marketers generate relevant traffic to their site.
If you diligently follow the tricks and methods mentioned in this article, you are well on your way to reaching more people with your content.