Here’s a truth you probably didn’t know prior to visiting this site, ‘Consumers can never be interested in your content and products if they do not serve as solutions to their problems’. There you have it!
For you to see major growth in your content or business as either a blogger or entrepreneur, you need to have mastery of proffering solutions to these consumer problems.
In this article, we will be referring to these consumer problems as pain points. You must be wondering, ‘What are the types of pain points my audience have?’ ‘How exactly do I go about discovering these pain points?
Reasons why you need to pay attention to your audience pain points
It has often been said that the best products solve problems, either by offering an entirely new dimension or approach or by proffering a solution to a problem never solved before. This is one of the major reasons why you need to pay close attention to your audience’s problems as they are obviously the ones who will help generate revenue for your blog whilst driving more traffic to it.
Just like that toothpaste you purchased to solve the issue of keeping your teeth clean and fresh, your content and products should be able to solve consumer problems.
The first thing you need to do is identify the challenges faced by your target audience. This will give you a guideline to adhere to in order to achieve your set goals. With this in mind, you will be able to create something called an audience persona.
Types of pain points likened to your audience
We will be identifying the series of pain points likely to be experienced by your audience. Some of these problems are:
- Monetary – You know how important money is for any business to succeed both from the angle of you as the seller and your audience who we can classify as potential customers. Sometimes, these customers are not able to purchase your products due to financial constraints. Reasons for this may range from current solutions being proffered not being cost-effective for the average consumer.
- Support –There is always also the tendency of having several members of your target audience complain about the lack of support experienced in your niche.
- Learning –Another major reason why your target audience may be having problems is due to their inability to learn the new skills required. This could be as a result of inexperience, or a lack of reliable information as regards topics related to your business.
This goes to show that your audience pain points will be dependent on the type of business you operate and your niche.
Identifying your audience pain points
As a small-scale entrepreneur with a quest to make money through blogging, getting your audience to trust you should be your utmost priority as it is a great asset when acquired.
Series of marketing-related articles tend to encourage the use of cold data to determine the problems people are having within your niche, but this will not work for a small-scale entrepreneur hence the need to get this information directly from the horse’s mouth.
For excellent result, I will be taking you through some methods aimed at identifying their problems and proferring solutions. These methods are;
- Ask Them
- Listen to Them
- Look up Reviews
- Comment Sections
The most effective way to efficiently decipher the problems faced by your audience is to ask them directly.
If seeking productivity, you need to understand their problems in order to channel the solution into your business thereby satisfying them and also optimizing performance and productivity.
The most effective way to ask your audience their biggest pain points is through one-on-one conversations. Communicate and get them comfortable enough to discuss with you via other channels like chatting with you through voice chat, email, DM, or via phone call.
You can also encourage new subscribers to share their biggest problem at that moment with you by adding it to your welcome email. You can begin by giving a short story of a great obstacle you overcame in your niche and then conclude by asking them the obstacle they are currently facing.
Listen to them
Another effective way is to simply listen to them. This gives you a clear insight of their struggles and helps you draft topics you should be focusing on.
Pay attention to your comment section and email list, jotting down all questions asked. This will help you spot any consistencies. You can also set up a contact form your audience can use to directly ask you questions.
Look up Reviews
If looking to know your audience’s biggest pain points towards products related to your niche, you will need to check these product reviews. If interested in creating them, you can look at applications and physical products as well as books and courses.
Search for unpleasant comments made by, bearing in mind what they claim the creator didn’t cover or explain well enough.
Here, you look for customers’ pain points and criticisms via comment sections outside of your blog.
Start with large scale entrepreneurs with active comment sections. You can also look through the comment sections of articles related to your niche on high-profile sites.
This will give you the opportunity to amend loopholes you may probably not have taken cognizance of.
Grow your blog using your audience biggest pain points
Here, all you need to do is come up with solutions for their problems and apply them.
Upon compilation, tackle these problems one at a time, starting with the most frequently mentioned pain point on your list. You can also use content and products like Blog posts, books, physical products when applicable, to brainstorm solutions to these problems.
Be sure to consult your member and/or target audience one-on-one as you create your solutions, whether for a blog post or a physical product. This is because they are the best judge on whether or not you have come up with the necessary solutions.
One of the most important steps you can take as a blogger is identifying and providing solutions to your audience’s biggest pain points with content and products.
In conclusion, though there is no guarantee that you will earn more revenue this way, you’ll at least know you’re creating solutions to topics that directly affect your target audience.