Have you found it quite tasking to know the choices of your audience? Or maybe you just prepare fresh content for your audience based on intuition? Worry no more; I have brought a great deal of information on audience surveys that can enhance your content.
What are audience surveys?
Every survey is made to unveil important information about an issue which depends on how respondents respond. An audience survey also works in this manner. It gives you extensive information about what you might be doing right or wrong in your blog or business. Through surveys, you get to know the needs and problems of your audience as well as what to do to serve them better. To make this possible, you should firstly put some things in place.
Which types of surveys should you use for audience research?
You can derive a lot of benefits from using audience surveys. You can find out how experienced your audience is which will help you shape the level of your content. You can obtain real-time statistics about your diction, price, and other key elements of your content.
You should keep in mind while going through this part of the post, the information you need from your audience. And also how this information can give your blog or business a tremendous turnaround.
One-question poll
This is mostly used to know the level of your audience. It is an easy way to get concrete responses from your audience. The poll has a question with up to five options as answers. This exact format and answers can guide you in the division of content and email for business. The two tools I recommend to make this poll are ConvertBox and RightMessage.
One-question email
Asking this question works for you with autoresponders. It will be a two-way question such that one will be for newbies and the other after they have been around for some time. The purpose of this is to know the setbacks encountered by these two different audiences. You can choose to magnify the importance of your question by simply telling a story of a past problem of yours as a preamble.
Customer profiles
It’s highly possible that you have filled this survey based on its commonness. They are used to give you a segregation of your audience according to who they are and their lifestyle. The key information you gain from this survey can affect your business tactics. You might want to tweak prices based on the earning power of your audience. Sometimes, what you might need to adjust is your posting schedule to match your audience’s.
Content and product research
The information you gather from the previous types of survey can help decide on the most important content to your audience. And also the process of creating it.
Keep in mind that your audience is not the same. This means that your content should also differ according to audience type. The responses from your audience about their wants and how they want it can give your business a positive lifting.
Feedback
It is popularly used to get an audience’s opinion after the purchase of a product or rendering of service. It is also to your own advantage by giving you valid opinion about your content or products.
Which type of questions should you use in your surveys?
- Multiple Choice – Your audience picks one out of more than two options to a question.
- Checkboxes – Your audience picks more than one answer to a question.
- Yes or No – As the name implies, your audience picks a yes or no option. In some cases, they pick both if available.
- Open-Ended – Your audience is provided the space to give answers of their own choice.
- Scale – Here, your audience chooses answers depending on a fixed range.
How to make your surveys more engaging
A lot of factors can influence how your audiences respond to surveys. And also the possibility of getting complete answers from them. One of such can be your preferred survey tool or the platform used to hold your survey. Other factors might be your manner of delivery and promotion.
Choosing the right survey tools
The three factors to consider here are your account balance, your preferred kind of survey, and where you want to deliver the survey. The email list has been proven to be the most affordable way of survey delivery. You can take advantage of the survey aiding tools that some email marketers offer.
Below are other tools if the email list is not your choice.
Choosing where to host your surveys
Basically, you have a survey platform, personal site or your email list to deliver your surveys.
You have the option of combining a survey platform with your site or just choosing one. Your best bet however would be your personal site and landing pages where you have a gathering of all your audience. And on the plus side, you can use tools on the site that makes the creation of surveys easier and interactive.
There are several survey tools offered by email marketers with which you attach specific survey links to your emails. I recommend that you reserve your mailing list for just the single question surveys. In a case where you don’t own a site, I advise that you make use of survey platforms.
Creating questions and making your surveys more interesting
For all survey types, less is more. If you put your audience’s to-do list and attention span into consideration, it is better for you to keep it short and simple. This way, your audience is not reluctant to answer all of your questions.
This however does not imply that you do away with important questions. What you can do is make questions that have concise answers compulsory while open ended and weighty questions might be optional with a fixed length of answers. In the end, it’s about brevity, completeness and effectiveness.
Adding flair to your surveys
Most of the previously mentioned tools have got what you need to create endearing surveys.
You can add images and choose styles with some of them. You should also stick with simplicity in your questions. In this internet-crazed period, consider keeping it real with your audience. There’s already enough access for them to reach service providers to lay out their thoughts and complaints. Be authentic by using real time stories to back up your survey, especially the ones that require long answers. To round up this part, I suggest that you convert your survey into a quiz to make it more appealing and interesting to your audience. It can also give you a practical feel of your audience’s savviness.
Final thoughts
The final task to completing your audience survey is creating awareness for it. You can choose to use various platforms for this with your site as number one. Note that you must have been a credible and constant source of value to your audience beforehand. This increases their willingness to answer your survey questions. The outcome of your survey will finally help you to categorize your audience based on their usefulness. You are then able to create fresh content and [products to enhance your business.
Liked this article? Check out our article on Content Pre-Publishing Tactics To Boost Your Content.