Does it ever cross your mind what it is that renowned bloggers do to get their content shared? Even if the number of social shares might look like a show-off, there are lots of juicy benefits to it. As a blogger, you are open to recognition, improved SEO, increased backlinks, and ultimately more eyes on your content. In this post, I have compiled strategies that work to get more social shares.
It’s time!
Use Quuu Promote
You need this platform for increasing your social shares with a ready-made audience. It is a platform that compiles content and makes it available for the audience. You have the choice of doing the content compilation yourself or just letting Quuu do it all for you. With Quuu Promote, your content gets on the top social media platforms right where you want it. You however will be charged monthly or yearly based on the plan you choose.
People tend to do more when you make requests accompanied with a valid reason. Whether it’s to hint that your content might be beneficial to an audience outside of your niche or otherwise. Always remember to leave an open suggestion. Something like this: Your friends might like this, click here to share with them.
Let sharing content be a piece of cake to readers
Put social sharing buttons at the reach of your audience. Somewhere very obvious. When adding the sharing buttons, do not give too many options to your audience so they don’t get overwhelmed and choose none. Instead, put the frequently used social media of your audience on grand display. Personally, I prefer to use a WordPress plugin called Social Snap. You can try it too.
Include click to tweet styled widgets within your content
These “click to tweet” boxes are gaining popularity because of their effectiveness. They can also appear within group interviews such that you can tweet each person’s response. The Social Snap plugin I prefer has this click to tweet tool also. The click to tweet boxes enhance social sharing and you also have an array of templates to choose from.
The fact remains that social proof of sharing is effective but in both the negative and positive ways. When your audience comes across an insignificant amount of social shares, it is assumed that your content is not being shared. As a result, they feel reluctant to do so. The same thing happens with comments.
As a blogger, you will eventually get past this stage but you really don’t have to wait. What you can do is to keep social share numbers hidden till it is well past a significant number. An example of a plugin that does this is Social Snap. With it, you can choose to show your social sharing numbers only when it’s past a designated number.
Why do people share content? Mostly the answer is because of the content’s topic. Generally, there are hot topics or almost hot topics but the attention wanes over time. And then comes the topic that’s always hot which your audience never gets tired of. Your area of focus on one or all of the topics largely has to do with your audience type and manner of content creation. Personally, I always go for those topics that the audiences always want. You also need to be able to eye-ball hot topics as well as the evergreen ones. The setback with hot topics is you just never can tell what it will be. They can be a little tiring to look out for but you can follow the newsletters of similar blogs to yours for hints. This is because major publications are followed by fellow bloggers and the hot topics start with them.
Having sufficient knowledge of the audience’s needs comes in handy. It lets you know what is really important to them. You giving them timely content of high importance is what makes it hot and trending. Did you know that just a post is enough to get your blog the recognition it needs?
When you have been around in the blogosphere for some time, the ever-popular posts become familiar to you. You can also determine the comparison between many blogging topics. However, the ever-popular topics might as well ditch the popular and become really hot themselves based on content type.
Find out exactly what your readers want to learn and how through surveys
There are multiple ways to have the right information about your own audience. The one I recommend would be for you to simply ask. Put out questions to your audience about the kind of knowledge they seek and how they want it delivered. This can simply be done with a tool like Google forms. The answers to your questions will help to:
● Guide your content planning
● Give out the right kind of content
● Speak the language of your audience and ultimately have a profound connection with them.
Thereafter you can send the answers to your newsletter subscribers and share them on your social media to followers.
Social Snap saves the day again if you are a WordPress user. It enables you to add your preferred social sharing buttons to images. It’s up to you to set up and style these buttons however you want them displayed. The easy method to increase your social shares is to add share buttons to your displayed images.
Request for contributions from influencers to your next blog post
The game-changers in your blogosphere circle can bring you a lot of audience. You should try to obviously get their attention. Not just that but also carrying them along in your content planning.
Firstly, you need to make a list of those you want to reach out to. That is under the assumption that you know them already. Using the right email etiquettes, ask them questions or anything of interest. For instance, say a quote to give you both a free hand.
Repurpose your existing content into a different format
Doing this really works like magic. Most people have their preference in all things which also applies to content. A part of your audience might want just audio while another audio-visual.
Sometimes, you might have to add a totally new idea to the content at hand. You should try out varying content.
Give equal attention to promoting and writing
Having a lot of email followers makes life easy especially for made bloggers for sharing their content. It would seem like a huge task when you are still a baby blogger. It’s totally possible; you only have to increase your efforts. And the good news is there are strategies to follow to get more traffic.
To start with, you should:
● Pay attention to getting a large email following.
● Pay attention to getting interactive followers on your social media.
● Increase the number of times you share each content
● Let the time you post work for you by being your audience’s time too.
● Call the attention of influencers to your content.
● Put your content on renowned websites for more views
● Watch out for where your audience spend more time and strategically take your content to them.
You should try out the aforementioned points for promotion purposes.
The growth of your blog also equals that of your mailing list. Building an email list gives you a long term audience. Nothing is easy, I know, but eventually, it will be worth it when you get the desired traffic and more.
For more blogging tips, check out our articles on blogging.