Get more visitors to your blog with this easy guide on how to get quality backlinks. Having a blog that no one can find is quite frustrating. It makes you feel like no one really cares about what you’re writing in or about, so why bother?
Bloggers have always wanted to get visitors and readers to their blogs. What they need are more backlinks to it. Backlinks are links that point to your website from other locations on the web.
Google uses backlink data for its search algorithm, so you must get yours from as many different websites as possible. The more sites that link to your site, the higher your page’s ranking will be on Google.
Begin with an idea of what your blog should be about to help you focus on the content as you write. This post highlights 9 easy ways to get backlinks for your blog.
What are backlinks?
Backlinks are hyperlinks from another site that goes back to your blog. The more backlinks you have, the greater your authority. Google considers backlinks as positive SEO signals and increases search engine rankings for sites that have them.
Therefore, you ideally want to get as many backlinks as possible. There are many methods to get backlinks. Below is a pretty detailed description of how to get backlinks, hopefully, you can make an informed decision by reading this.
There are tons of social media platforms out there that could help you get backlinks and they all have one thing in common – they require you to share your site’s link.
Social media is a great tool to spread the word about your blog. Go ahead and like, share, and tweet the link to your blog. Not only will this help your blog gain more traffic, but it also serves the purpose of making you an expert in the eyes of your followers.
In fact, it is a quick way to get some viral traffic to your blog. Always send the link in an authentic-looking message, i.e., don’t post the same message on every social media site (this can get easily spotted and will do more harm than good for you).
2. Publish awesome articles
To get more traffic to your blog, you need people to read your content. The best way to do that is by publishing high-quality articles worthy of being linked to. For example, a simple “how-to” guide will attract people looking for fast answers to their problems.
These visitors might be influenced to share your backlink when you provide them with the solution to whatever they want. This is one of the easiest ways to get backlinks for your blog.
The trick is to make your articles as helpful and original as possible. If you spend time writing awesome articles, your visitors will appreciate it, share it with others and link back to your articles which increases the chances of people finding them.
You can get a ton of links from asking influencers in your particular industry for an interview. You should also share the blog post with them.
If you are an influencer in a particular industry, you can reach out to others in that same area and ask for an interview. For example, let’s say that you are a fitness blogger.
You could leverage your blog as an invitation for an interview with another fitness blogger to talk about their experience or journey as it relates to their topic.
In effect, you are going behind the scenes with them and giving readers a good look at what it takes to build that successful presence in their industry.
An exclusive, valuable interview with a celebrity is one of the best ways to get new traffic to your blog. Remember, it doesn’t have to be the biggest celebrity to bring you great results.
4. Guest blog on other sites
Earning backlinks to your blog can be difficult. On the other hand, the right guest posting opportunities can provide you with plenty of backlinks. Guest blogging is one of the best ways to get backlinks to your blog. All you need to do is contribute articles to other blogs related to your niche.
The article can be any size and you can get creative with ways of how to promote your blog at the end of the article. The main benefit of running a guest post is that it will earn you trust in the eyes of the owner of the website that accepts your guest post.
Because he/she trusts you enough to publish your content on his site, so he/she might also trust you with getting backlinks from his/her site to yours.
In addition, guest blogging on other sites can not only help with backlinking to your site but will also help you establish yourself as an authority in your niche
See also: The nitty-gritty guide on how to vet guest bloggers.
5. Create backlinks like your competitors
The web can give you a lot of information about your competition, including what’s working. One of the quickest and easiest ways to do this is by looking at their backlinks and building some of those same ones on your site.
This can be done by using powerful but sometimes costly software like ahrefs. It can also be conducted another simple way by going through their website or blogs.
Consider the following when you go through the websites or blogs
- What does your competitor do to get backlinks?
- Who are their backlink partners?
- What tactics do they use to win links?
If you’re not familiar with these and other questions related to your competitor’s backlinks, you could end up wasting thousands of dollars trying riskier and more expensive tactics to get a few links.
See also: A guide to effective competitor research.
6. Capture backlinks with infographics
Infographics are a great way to generate highly relevant backlinks. You can capture backlinks by publishing and sharing an infographic on your blog post. Infographics can be used as tools to teach, engage and persuade.
You should create infographics with hard data because many people love to see how things work out. When your infographic is published, individuals will want to link to you for a variety of reasons.
This is because infographics take a lot of information and condense it into one easy-to-read-and-share picture. If your infographic relates at all to the content on your blog, you will gain tons of exposure after it is published.
7. Create internal links
Internal links are links that point to pages within your website or blog. Unlike external links that point to another website, internal links point to other pages on your website.
Internal links help you connect your site as a content hub for all of your visitors. They make it easy for people to navigate through your content. And best of all they help SEO!
The most common example of internal links is a blogroll. But, you can also link individual posts back to the homepage with links such as “see more blog posts”, “more from author”, or “related articles” on posts.
8. Contribute to other websites with testimonials or reviews
Have you ever noticed that testimonials and reviews help increase the credibility of a website? This strategy aims to increase the popularity of your blog by getting other websites to feature your content.
Thousands of blogs and websites out there are looking for you to come in and write testimonials, reviews, or just provide content. But the catch is you don’t want to be spammy as no one wants an irrelevant, informative post on their blog/website.
The way to go about it is to find a niche that’s related to your product, talk about the benefits of your product, and provide some helpful information while at the same time insert a backlink.
Remember that the key to getting backlinks to your blog is creating quality content people want to share.
9. Create skyscraper content
Skyscraper content is a type of content that provides excellent value to the readers and attracts links naturally. In most cases, skyscraper content is a better version of a previously existing copy. The technique works best when you create large, thorough, and useful content.
Though skyscraper content creation requires the most effort, it’s also the most beneficial for your blog. This concept involves creating large amounts of content, but not necessarily a large number of individual pieces.
The central idea behind this type of strategy is to make each piece of content so valuable and resourceful that many different sites will link back to it regularly without having to go through the tedious process of separate individual link-building attempts.
Why are backlinks important for blogs?
1. Boosts organic rankings
Backlinks to your blog help in boosting your blog’s rankings on search engines and build credibility within the blogosphere. Besides, backlinks are important for bloggers because they increase your popularity and give you more exposure.
By getting backlinks to your blog, other sites will start posting about you and you will start getting a lot of visitors. This will cause you to gain popularity in the blogging world.
2. Referral traffic
Backlinks are very important for blogs as they give your blog a push and bring targeted traffic to it. This kind of traffic is the most valuable. Readers are coming to your site because they clicked on a link from another website, which in turn gets backlinks from your website.
That’s why blogs that get tons of social media shares tend to rank on the top of Google searches because they receive an enormous amount of backlinks.
It doesn’t matter whether you’re talking about social bookmarking, web directories, or guest posting – backlinks will make your blog more findable in the Google search results.
3. Fast indexing
Once you get the backlinks what next? You want them to be indexed by Google and other search engines as soon as possible.
Google and other search engines view backlinks as votes for your website’s relevance. In particular, backlinks from highly authoritative websites (websites that are currently highly ranked on the search engine results page) are very valuable to your blog.
This is because they tell Google that the people who manage these websites believe that your blog is important, making it a good candidate for inclusion in the search engine’s index.
4. Natural backlinks generate more backlinks
Backlinks are considered an important factor for blog ranking. Google prioritizes websites with high-ranking backlinks. Backlinks may be natural or artificial, and there is a difference between them.
Natural backlinks are acquired through quality blog posts. Besides, natural backlinks have more potential of generating other backlinks and inbound traffic. Natural backlinks also generate higher authority and trust scores.
The more popular your blog becomes, the more backlinks you will receive from other blogs.
5. Link building establishes your brand in your marketplace
Your blog is very important because it establishes your brand and creates a community of people who share your passion. The ability for search engines to find information on your blog is a vital aspect of having a great blog.
Making your blog visible to the general public becomes critical to obtaining link visibility. The more visible your brand is, the more traffic you will drive to your website, increasing potential profit from ad clicks.
By establishing your blog within your specific marketplace, you are also making it easier to establish a larger following. The more backlinks you can create to your blog, the more likely you are going to get visitors looking for what you provide.
FAQs
What are the basic types of backlinks?
There are two main types of backlinks to worry about when building and maintaining your blog. No-follow links and Do-follow links. A no-follow link will not pass on any kind of link juice to the site. A do-follow backlink will pass on link juice.
However, a blog with a certain authority can pass some link juice even with a no-follow backlink. The more authoritative a site is, the more its no-follow links can pass on link juice.
In addition, a no-follow link is a way for the creator of the website or page to tell Google that even though they are providing people permission to link to their page, that they do not recognize the value of the anchor page linking to them.
This allows them some control over the link and how it will be evaluated by Google.
How do backlinks work?
Backlinks are hyperlinks to your website that you will earn by creating content that people want to share with their friends. When someone shares your content on a social network or a blog, they are essentially adding a link pointing back to your site.
The more links pointing back to your site, the more authority your website has and Google will rank you higher in its search results for relevant keywords.
Is it mandatory for blogs to have backlinks?
No. A blog doesn’t need to have backlinks, but it is always good to have one. Backlinks help in improving the visibility of a blog/website online, which leads to increased traffic on the site. And it’s also an indication of search engine rankings.
This is particularly useful in the case of guest blogging, where you don’t need to buy links from a particular site.
How effective are backlinks this year?
The effect of backlinks is currently the same as it has always been: if you build them correctly they can increase the search engine ranking of your webpage.
However, in 2021 the only effective backlinks are contextual backlinks. Blogs with quality content attract a group of followers over time. These followers are interested in the content and often they share on social media, which creates exposure for your company.
Links from this type of blog tend to stay relevant for a long time and bring more traffic to our site.
Is it possible to check my backlinks?
Yes, you can check the backlinks. Many tools exist for tracking your website backlinks, such as Google Search Console, SEMRush, Ahrefs, etc.
Keeping an eye on your backlinks is important because it helps you to see which websites link to your site, and which of the sites linking to your site are more trustworthy.
Understanding how to view and analyze your links allows for better competitor research and it can help you figure out which sites are most beneficial for increasing rankings and traffic for your site.
Final thoughts
Are you new to blogging? Having trouble getting backlinks for your blog posts? This post highlights different methods for getting backlinks to your blog. Also, getting backlinks is an ongoing process. It will take some time but following these steps will get you started on the right track.
Backlinks are important because they are one of the main factors in determining how your page is ranked in search engines. If you have a lot of good backlinks on a page, the page will rank higher than one with poor backlinks.
Backlinks also help your page to appear higher in the Google search engine results pages. You should keep an eye on where your backlinks are from and if they are relevant to your website or blog.
Having learned about the importance of backlinks and how to get them, check out my post on how to promote your blog for free. There is so much information out there about blogging, so I have created an extension for the blog exclusively focused on blogging.
As a bonus, if you’ve chosen WordPress as your blogging platform, there is a section of the blog that can assist you in your WordPress needs. This will be an excellent resource for you.
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