Divi Theme Complete Review – Is It Truly The Best?

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Divi theme is designed to be perfect for any kind of website you would like to create with WordPress because it is a multipurpose theme.

With many reviews online, the theme looks great, but is it the right theme for your WordPress site?

To answer your question, in this comprehensive Divi theme, we’ll explore the inner workings of Elegant’s Divi theme, analyze the features, discuss the pros and cons, examine the price, and conclude with my opinion on whether it’s worth the investment.

At the end of this complete Divi theme review, you’ll be able to make an informed decision whether the theme is worth your time and money.

Quick Review

What make Divi theme shine?

  • Ease of Use
  • Divi Builder (Drag-and-Drop Content Editor)
  • Dive Theme Builder
  • 100+ High-Quality Templates
  • Divi Leads Optimization Tool
  • Reusable Custom Content
  • Excellent Customer Support
  • Community Forums and Meetups

Divi Theme Overview

divi theme screenshot

Divi is, without a doubt, one of the most popular WordPress themes.

Elegant Themes, the Divi’s owner, is the most popular independent WordPress theme shop on the market today, which accounts for a portion of Divi’s success.

As a result, it’s no surprise that its flagship product is also well-known by many.

Divi is a unique multipurpose theme that combines a conventional theme with the Divi Builder, a drag-and-drop visual page builder (which also comes in a separate plugin version).

Divi has been improved on a consistent basis over the years.

The theme comes with a versatile drag-and-drop page designer, hundreds of website models, endless editing options and settings, and a few other handy features.

It’s also reasonably priced.

Divi helps you make a great website in a snap, without any technical knowledge.

Almost everything can be changed instantly. And you can easily build your site with zero codings.

The Divi Builder interface was designed so that even a complete beginner can jump right in and get the hang of it quickly.

With over several homepage layout options and limitless combinations, your possibilities are endless.

It is super easy to set up, looks beautiful right out of the box, and can be used by anyone.

Anyway, let’s dive right into what makes Dive standout as well as the littler drawbacks the theme has.

Divi Theme Pros

Divi is an excellent WordPress theme for marketers, eCommerce stores, corporate website owners, and website builders because it has everything you need.

It is highly customizable with plenty of room for your ideas and creativity.

Divi is ideal for building an intuitive and easy-to-use online store, as well as offering numerous custom features for content design and development.

That means you get nearly everything you need out of a theme as an owner of a website or an online store.

Why should you use Divi theme for your WordPress website?

1. Ease of Use

Clearing, customizable and multi-purpose is some words that describe Divi theme.

Built with settings that help users achieve a clear and user-friendly website, the Divi theme is ready to be used the minute it is installed.

If you can use Microsoft Word you will have no problems creating a stunning website with Divi.

In case you’re preparing to start a new site or blog, this tool is designed to make it simple for you.

If you already have a site or blog, the Divi Builder can make it even easier–especially if you prefer using text fields instead of web forms.

You can immediately start building your site in just a few clicks or add pre-built pages (and pages) using the built-in templates for important page types.

I know sounds somehow, but that’s to tell you how simple it is to use the theme.

2. Divi Builder (Drag-and-Drop Content Editor)

Divi Builder (a drag-and-drop content editor) gives you complete creative control over your site templates and themes.

Drag and drop your content wherever you need it on your site and instantly preview your changes in the editor.

You can even preview multiple changes at once in the preview pane before saving.

That means you can switch between templates and themes without ever leaving the Divi Builder.

Dragging and dropping blocks of content within the editor creates visually appealing websites without any coding knowledge.

For starters, you can use your own images, fonts, and colors within the templates.

If you’re someone who dislikes using templates, this is a pretty neat feature.

Instant preview allows you to see which changes will be made to the page based on your latest changes without forcing your hand by forcing edits on the fly.

It makes content creation super easy to see what your site will look like in the future.

With the full creative control afforded by the drag-and-drop interface, there is no need to worry about slapping together something sloppy just because you feel like it.

3. Divi Theme Builder

Whether you’re a casual or a dedicated Divi enthusiast, having an easy way to quickly build your own themes is extremely beneficial.

The builder offers both a free option to start building out your own theme and a paid version that adds a whole lot more functionality – some of which is hidden from the free version.

Not only can you build out complex structures with ease, but you can also build out page content and post headlines at a glance.

Caveat emptor; Divi theme builder isn’t like Adobe After Effects or WordPress — it’s a powerhouse piece of tool that will give you some serious feature-creep in a matter of minutes.

It provides a visually pleasing experience with built-in drag-and-drop support for building header, footer, sidebar, and sidebar widgets as well as post contents.

4. 100+ High-Quality Templates

Divi is the best theme community on the internet, with a large library of stunning templates to suit every need.

As you browse through templates included with Divi, you will begin to realize its graphical power is not limited to the page template editor alone.

With over 140 beautiful and clean layouts, Divi stands to give more than enough options to create a stunning web pages.

Each template provides you with an array of options that can be customized by the user.

You will have full creative control of each product or feature presented on the page.

Divi comes with a variety of templates that you can use to create rich content for your website.

These include social media widgets, a blog section, and an image gallery.

Moreover, as mentioned earlier, you have full control over what content appears on the page as well as the way it’s presented like: using colors, fonts, alignment, and other visual elements.

5. Divi Leads Optimization Tool

When designing a website, it’s common to think about the way your content looks.

However, the more important thing to consider is also how it performs.

So it’s essential to test out your designed content on a variety of devices.

With Divi theme, you can instantly design and build multiple versions of one website to see which one will convert best.

Upon installation, you’ll have access to an A/B testing system that allows you to easily split test elements such as colors and text.

Simply choose which page element you want to evaluate, for example, a button, and then allow Divi Leads for that element.

Then you can make a second version of the part.

The split testing tool would reveal one version to one section of your audience and the other version to another segment.

You can see which combination of colors, fonts, and layouts converts the best by testing variations against each other.

You can create tons of variations for each test you want to run.

The best part is, Divi gives you an in-depth understanding of which variation converts you most.

For example, you see how many times people clicked on a link on your page, how many people actually viewed a certain page element or section.

Instead of blindly changing your website and guessing how it will affect your business, use Divi theme’s split testing tool to easily divide your visitors between two (or more) variations of a web page.

Then, compare the analytics to see which variation performs best and optimize accordingly.

With this incredibly valuable feature, you can design the most effective websites for your users and clients without investing hours in testing different codes over and over again.

This is really helpful, as it’s impossible to know what works and what doesn’t work without doing tests first.

6. Reusable Custom Content

A blog is an important part of digital marketing.

It keeps visitors engaged and can influence their purchasing decisions.

Divi allows you to reuse any div with a bite for drag and drop, making it very easy to get started and customize a page.

If you think about it, there will always be something that you want to reuse, modify or create in your content marketing.

The main reason why people don’t reuse content on blogs is that they don’t know where to start.

Divi helps by providing easy-to-use global modules feature that lets you quickly save anything you create for future purposes.

With this theme, you won’t have to start from scratch the next time you want to create a page.

This means that you can create a new blog post with any of your images and sections without having to update all the files.

7. Excellent Customer Support

If there’s anything worth highlighting about Divi it’s the excellent customer support it offers.

Divi theme customer support is second-to-none, with the fastest response times.

In fact, if you have any problems at all with the theme or plugins installed on your website, then don’t be afraid to contact them – they’ll respond ASAP.

With Divi, you have direct access to support via a live chat, email, and community forums.

You’ll never be stuck without answers and their team of designers, developers, and support staff are standing by to lend a helping hand.

8. Community Forums and Meetups

The Elegant Themes Support forum is your one-stop shop for all support-related issues.

Whether you need a hand getting started with the Divi Builder or some help moving theme files from an old site to a new one, you can always get help.

Elegant Themes also has a thriving and active community on Facebook.

The group is filled with top-notch WordPress designers and developers, people who share their Divi experiences, tips, and techniques.

There are also in-person meetup groups that take place on a daily basis around the world if you want to be ever more interested in the Elegant Themes and the all-purpose Divi theme.

Divi Theme Cons

A lot of people lack the time to test all third-party themes that they work with.

Due to this, sometimes minor flaws can slip through the cracks and cause major problems.

Unfortunately, as good as Divi theme is, it has some drawbacks.

1. Lacks Popup Builder

While Divi is a solid and powerful theme for WordPress, it’s missing one key component: the ability to add a built-in pop-up to your pages.

Divi offers a ton of great features for users to build web pages.

But the fact that it doesn’t include a popup builder makes me think they intended for it to be this way, but it’s not – instead, it feels like a missed opportunity.

2. Embedded Shortcodes

Shortcodes are designed to be placed into HTML pages and are a great way to build custom pages on Divi.

They’re generally considered to be a better alternative for users who have no knowledge about HTML or quick ways to insert images and/or text into their existing website or blog.

However, because of the way the Divi creator operates, most pages will have shortcodes embedded in them, making it more difficult to abandon the theme after you’ve started using it, even for custom-built pages.

Divi Pricing Options

So how much does the theme cost?

The Divi theme, divi builder, 86 other pre-built themes, and 6 plugins are all available for $89 for an annual subscription.

Divi theme is $249 for unlimited access, which includes lifetime access to the theme, support, and all future updates.

There isn’t anything that compares to Divi and the Elegant Themes membership in terms of getting a good value for your bucks.

When you pay $89 for an Elegant Themes membership, you get unrestricted access to the Divi theme as well as all the Elegant Themes’ other plugins and themes, including:

  • Divi Builder (plugin version)
  • Monarch social sharing
  • Bloom email opt-ins
  • Extra theme
  • and Lots more

$89 for all that? Crazily cheap right?

Also, you’ll have access to a lot of Divi theme tutorials on their blog, as well as free Divi goodies and beautiful templates to download and use.

If you have a little more money to spend, I suggest you purchase the Elegant themes lifetime membership.

For only $249, you will have unrestricted access to any of their upcoming features and themes with a lifetime membership.

If you purchase a developer license or a single Divi theme, you will be charged $89 per year for updates.

Then why not pay once and use forever, on an infinite number of sites?


Is the Divi theme suitable for SEO?

Yes, the Divi theme is responsive and designed for SEO.

It comes with a carefully crafted layout, meaning that your website will look great on all types of devices.

You can also use Divi as a solid base for an e-commerce site.

Having APIs running beneath the surface means that you can hook into data and use it to make conversions easier for your customers.

Whether you’re looking to sell products or services or promote your blog, there are plenty of ways in which you can use the Divi theme and its ready-made plugins to help you get the job done.

Is it possible to use a style guide or centralize access to ensure consistency on the website?

There are other ways to produce the same effects without depending on a theme’s blueprint for continuity.

I believe that enclosing the content in modules is a temporary fix that can result in long-term issues.

Can I use just the Divi Builder without the theme?

Yes, you can use the Divi Builder without the theme.

However, you won’t be able to use all of the features that come with that theme.

You will be limited to the tools you get unless you purchase the full theme package.

Are there alternative to Divi theme?

There are many alternatives to Divi theme out there, so it becomes difficult to choose only one.

But if you’re really looking for an awesome-looking and highly functional WordPress theme, then look no further.

Divi theme is a flexible and thoroughly designed theme to make your life easier.

Is Divi a plugin or a theme?

Divi is a fully functioning WordPress theme featuring over 100+ templates within the theme-standard WordPress aesthetic.

Divi is not a plugin; it is a fully functioning live theme and can be customized in hundreds of ways.


The Divi theme is a streamlined, clean, and powerful user experience that offers powerful customization and installation options that will help you fine-tune your site in no time.

From creating a professional look or personalizing your existing layout to creating custom widgets and widget-sized pages, you have all the tools needed to build high-quality websites of any complexity.

Divi comes with an intuitive drag-and-drop content editor that provides an efficient way to add pages and posts to your site without ever leaving Divi.

Get started building your site quickly from scratch or begin using the pre-made templates designed for your needs.

One of the best parts about Divi is its flexibility; you can turn it into whatever you want it to be with minimal effort.

So, Divi theme is worth it? YES, and YES.