OptinMonster Review: Generate More Lead And Increase Conversion Rate

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Are you looking to make the most of your lead generation? Then, OptinMonster is your go-to tool for super-easy lead generation.

Lead generation is the bread and butter of your blog or company. After all, you can’t profit from a business that doesn’t generate leads.

That’s why I rate OptinMonster as one of the best lead generation tools for your website.

Over the years, OptinMonster has helped thousands of WordPress users drive more leads to their website.

In fact, it’s now the biggest and most popular lead generation plugin for WordPress’ users.

But the question is, “What makes OptinMonster so special compared to other opt-in plugins for WordPress?”

If you’re planning on driving more leads to your website or increasing your email subscribers, this OptinMonster review will give you a glimpse into this fantastic plugin.

By the end of this review, you will be able to make an informed decision on whether it’s worth investing your money in this tool.

See also: 15 Best Email Marketing Services To Increase Your Conversion Rate.

OptinMonster Quick Review

What makes OptinMonster shine?

  • Easy to use
  • Seamless integration with third-party apps
  • Offer A/B testing
  • Excellent customer support
  • Reduce cart abandonment
  • Create specialized ads
  • Increase engagement with users

OptinMonster Overview

What Is OptinMonster & How Does It Work?

OptinMonster is a highly effective lead generation tool that helps you increase email subscribers using popup forms, sliders, and other powerful user engagement tools.

The plugin is trusted by a wide range of industry types including e-commerce, education, technology, and more.

All websites want to boost their list of subscriber email addresses. Some even create multiple emails, hoping to catch the reader’s attention.

However, despite this practice of ‘spraying and praying’, most businesses fail to grow their list of email subscribers. That is where OptinMonster comes in.

This is a straightforward and effective plugin that helps you solve your lead generation issues.

It doesn’t matter whether you need to grow a list of new subscribers for your blog, increase sales for your digital product, or expand your email database for your business.

With OptinMonster, you can easily build effective opt-in forms and lead generation tools for your website.

OptinMonster Pros

1. Easy To Use

Even if you’re a complete novice, OptinMonster makes creating a lead generating campaign simple.

You don’t need any design or coding abilities to make stunning optin forms if you can point and click.

It has a clean design that makes generating optin forms far easier than with other solutions.

Furthermore, the built-in templates make it simple to get started, so you don’t have to start from scratch every time.

It also integrates seamlessly with all of your favorite email marketing providers, allowing you to quickly create a lead generating campaign that converts.

2. Seamless Integration With Third-party Apps

When it comes to lead capture, integrations are the one factor that can make or break a purchase decision.

Few people are willing to completely overhaul their email marketing system in order to accommodate a popup builder, so it either works with your current setup or isn’t a good fit.

Fortunately, OptinMonster, along with LeadPages, is one of the most commonly integrated lead collection platforms on the market.

A lot of email marketing tools, websites, and ecommerce platforms can be integrated. Here are some of them:

3. It’s Cloud-based

OptinMonster began as a WordPress plugin, which meant that it not only required a hosted version of WordPress to function.

While this isn’t necessarily a bad thing, it’s no secret that using plugins and other third-party services on your website causes bloat and, as a result, slows down your site.

Intensive plugins can, in the worst-case scenario, start generating server memory difficulties and conflicts, which might completely crash your site.

OptinMonster is now a standalone, cloud-based application that allows you to develop, manage, and deploy popups without relying on WordPress or another CMS.

As a result, it stands out from competitors like Thrive Leads, Elementor Popups, or Sumo List Builder.

4. Easy A/B Testing

A/B testing is a strong tool that allows you to compare two or more versions to evaluate which works better in order to increase the efficacy of your opt-ins.

Your campaign going live doesn’t deter you from performing some actions from the campaign management area.

You can view conversion rate statistics and improve them by quickly spinning up a new A/B test.

Upon creating a new split test, a page will be displayed for you to enter the name and notes for your split test, after which you’ll be taken back to the normal campaign editor to create your variant.

5. Excellent Customer Support

OptinMonster provides premium assistance via a ticket-based system as a subscription solution.

The ticket response time is lightning fast.

They have their own in-house support staff made up of professionals that are well-versed in the product as well as their clients’ conversion requirements.

For individuals who prefer to accomplish things on their own, there is also a lot of documentation. This contains videos, tutorials, and how-to manuals.

6. Get More Email Subscribers

OptinMonster makes it simple to make a conversion-focused optin form.

You can show the relevant campaigns to the appropriate visitors at the right time, thanks to its behavior detection algorithm.

With that, you can make sure your opt-in forms appear when your visitors are most interested in joining your email list.

If you were highlighted on a popular blog in your niche, for example, you might want to run a focused campaign exclusively for visitors from that blog.

To convert your visitors into subscribers, use OptinMonster to show highly customized messages based on the referral source.

In a similar way, you can target campaigns based on user behavior, pages of your site, location or device (desktop, mobile, or tablet), and more.

7. Reduction In Cart Abandonment

The most significant challenge that eCommerce retailers face is cart abandonment.

Exit-intent technology from OptinMonster displays a targeted campaign to abandoning visitors and encourages them to convert before leaving.

See also: Best Ecommerce Platforms To Build Your Store Online

8. Full Screen Call-To-Action

Do you want to grab your consumers’ attention quickly? A fullscreen call to action is the most effective.

It’s fantastic, and no other program does it as well as OptinMonster.

Users are often sent to a separate website by most lead generation services on the market.

As a result, your site may be punished by Google for employing gateway pages.

Without redirecting users, OptinMonster displays a full-screen welcome gate or interstitial. This is the safest approach to show your users a fullscreen call to action.

You can design incredibly appealing welcome gates using OptinMonster’s drag and drop builder, which will increase your conversion rates dramatically.

9. Make Regular Visitors Out of First-Time Visitors

According to studies, many of first-time visitors will never return to your website.

In most cases, this means that a huge percentage of your marketing efforts are wasted, and you’re also wasting money on customer acquisition.

You can establish a relationship with your visitors and encourage them to return to your site more frequently if you have an email list.

Rather than sitting idly by as your potential customers leave your site, you can use OptinMonster to display a targeted campaign or popup form just as they’re about to leave.

As a result, you’ll be able to convert more of your first-time visitors into subscribers, with the possibility of them becoming regular visitors.

10. Follow-Up Campaign On-site

Visitors will see targeted pop-ups depending on how they interacted with your website in the past using On-Site Follow Up Campaigns.

Let’s imagine you’re the owner of an e-commerce website. When a visitor completes a transaction, you can deploy an On-site follow up campaign to present them a relevant offer.

You can also use them to show people who have signed up for a coupon to similar items.

You can use the On-Site FollowUp Campaign to display returning visitors a different pop-up from the one they saw the previous time they came if you’re performing some content marketing.

As a result, you’ll be able to make the same offer in a different way.

11. Ad targeting on-site

In the eCommerce business, the term retargeting has become a buzzword.

Off-site retargeting is a type of retargeting that sends targeted adverts to your clients after they leave your site.

With OptinMonster, you can create onsite retargeting campaigns that target potential buyers on your site before they leave by triggering a personalized exit popup campaign.

The exit popup will appear just as your clients are ready to walk out the door.

12. 2-step Opt-ins

Any link or picture on your website becomes a two-step opt-in with MonsterLinks.

It is based on the psychological concept known as the Zeigarnik Effect, which argues that people who start the procedure are more likely to continue it.

Because the customer has already started an activity (by clicking a link or a button), they are considerably more likely to finish it (subscribe).

This makes MonsterLinks significantly more successful than any standard subscribe form on your website.

13. Increase Engagement With Users

To make your opt-ins more engaging and interactive, OptinMonster comes with a series of visual effects.

By including unique CSS effects in your popup, you can attract your visitors’ attention and enhance conversions.

You will have access to 26 built-in CSS3 animation effects to choose from.

These effects are stunning, and appealing to visitors. They also provide your popups with a more vivid appearance, enhancing the user experience on your site.

See also: RafflePress Review: Is This Giveaway Plugin As Good As They Say?

14. Yes/No Forms

Yes/No Forms from OptinMonster may also engage consumers with a multi-step form.

A multi-step opt-in campaign may separate your customers into two lead magnets, display appropriate discount offers, direct people to websites depending on their preferences, and increase affiliate revenue.

With the Fullscreen Welcome Mat campaign, you can use OptinMonster to show Yes/No Forms so that visitors may choose their options and get to the appropriate landing page.

This aids in increasing conversions and generating additional income.

15. Better Email Deliverability With TruLead

TruLead is an AI-powered lead verification solution that verifies email addresses entered on optin forms by your users.

Before adding an email address to your contact list, it evaluates it.

To check leads, you may create custom rules and filters.

TruLead also protects the list from being populated with temporary and free email addresses that are used for spamming.

Aside from that, it autocorrects spelling mistakes for prominent email services like Gmail and Yahoo.

You’ll acquire the right email addresses and a more engaged email list this way, which has been shown to increase email deliverability.

You will have 30 days to review rejected leads before they are permanently removed from your OptinMonster account.

OptinMonster Cons

1. Offer No Free Plan

One of OptinMonster’s aims is to make an enterprise-grade lead generating system available to all types of websites.

OptinMonster is one of the most inexpensive lead generation solutions on the market, despite the lack of a free plan.

However, OptinMonster isn’t the ideal option for you if you’re looking for a free lead creation tool.

2. Responsive Pop-up Not Included In The Template

If you choose any of the original popup templates in the popup builder, you won’t be able to view how your template looks on a mobile device, much alone edit it.

Instead, OptinMonster added “mobile optimized” templates, which are radically different from the standard templates.

Only by choosing one of these templates will the popup builder cater to the mobile experience at the expense of the desktop experience.

You will therefore need multiple versions of your campaigns if you want to customize the way they show up on smaller devices.

3. Lack Landing Page Builder

When you think of lead capture software, you might think of popups, but dedicated landing pages have long been used to capture leads.

What is the issue? You may or may not be able to create landing pages depending on whatever lead capturing program you use.

OptinMonster, however, falls into the latter category.

OptinMonster Pricing

optinmonster pricing

There are four options for OptionMonster pricing:

  • Basic — $14/month
  • Plus — $29/month
  • Pro — $47/month
  • Growth — $79/month

The OptionMonster Pro plan is the most popular among individuals.

See also: Top Insights About 10 Best Website Builders For Blogging


Who is OptinMonster made for?

Marketing bloggers, eCommerce websites, agencies, startups, and all other businesses can benefit from using this tool to generate leads.

OptinMonster helps you improve conversions on your website, reduce cart abandonment, and grow your email list with ease.

Is OptinMonster ideal for your site?

OptinMonster has one of the best features available.

It is convenient for people running multiple sites as it allows you to manage all the sites from a single campaign.

Although unique and flexible, OptinMonster isn’t for you if on a budget.

You may want to opt for a WordPress opt-in plugin like ThriveLeads.

Although not advanced as OptinMonster in features, it can serve some of your needs.

Is OptinMonster worth it?

Yes. Today, lead generation is a big deal. Many of you may have strong conversion rates but you still want to ramp up your conversions even more.

If your site isn’t converting visitors to subscribers or visitors to leads, then your hard work is just spinning its wheels.

Thankfully, there are tools like OptinMonster that can help you increase conversions on your site and thereby improve your business’s bottom line.

Do I need to know how to code before I can use OptinMonster?

Certainly not. Without any coding skills, you can develop and edit gorgeous lead capture forms from OptinMonster extensive template library.

The plugin very user-friendly so that you can create and A/B test high-converting lead-capture forms without having to hire a developer.

It’s even easy with WordPress. You can quickly show or hide your popup campaigns directly from your WordPress admin area since OptinMonster is the finest WordPress popup plugin on the market.


When it comes to building a healthy WordPress-powered business, lead generation plays a significant role.

It’s not easy to build a large mailing list or generate quality leads without the right tools and plugins.

If you are one of those who want to try new leads generation methods for their websites, OptinMonster is a plugin you should consider.

I hope you found this OptinMonster review helpful. To get the best out of your WordPress website, endeavor to read our Essential Guide To Must-Have WordPress Plugins And Tools For Your Blog.

Also, don’t forget to check out the 15 Best Email Marketing Services To Increase Your Conversion Rate.